Superhuman Sponsorship Spend Ledger, 3x-Renewal Shows & Outbound Pitch Playbook
Superhuman invests an estimated $295,000/month across high-intent podcasts, newsletters, and YouTube creators in the AI Executive Email space. With an average effective CPM of $58 and a 81% multi-flight renewal velocity, Superhuman relies heavily on custom vanity URLs (superhuman.com/{show}) and promo-code attribution.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Superhuman |
Podcast & Newsletter
|
9x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:25:10 - 00:26:10) | superhuman.com/lenny • Code: LENNY | $284,400 ($72 CPM) |
| Superhuman |
Newsletter & Podcast
|
6x RENEWED • PROVEN ROI | 100/100 | Podcast Mid-Roll (60s) (00:17:00 - 00:18:00) | superhuman.com/sharp • Code: SHARP | $132,000 ($76 CPM) |
Subject: Superhuman x Tech & Founder Weekly: Saw your 9x renewal on Lenny's Podcast & Newsletter ($43 CPM 3-Flight Pilot) Hi Superhuman Partnerships Team (Growth Partnerships Manager), I track verified sponsorship renewals across AI Executive Email via SponsorRadar, and noticed Superhuman has run 9 verified flights on Lenny's Podcast & Newsletter (superhuman.com/lenny | code: LENNY) at an estimated ~$72 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $9,702 total ($43 effective CPM — 15% below $58 category benchmark) • Single Insertion Rate Floor: $3,675/episode • Direct Buyer Email: pa***@superhuman.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Superhuman spend on podcast and newsletter sponsorships in 2026?
Superhuman invests an estimated $295,000/month across high-intent podcasts, newsletters, and YouTube creators in the AI Executive Email space. With an average effective CPM of $58 and a 81% multi-flight renewal velocity, Superhuman relies heavily on custom vanity URLs (superhuman.com/{show}) and promo-code attribution. Across verified placements in SponsorRadar, placements average $58 CPM with an estimated monthly category investment of $295,000.
What is the 3x-Renewal Rule for evaluating Superhuman Podcast, Newsletter & YouTube Sponsorship Spend (81% 3x-Renewal Rate)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
