FOR BRAND MEDIA BUYERS & CREATOR OPERATORS 96+ VERIFIED 3x RENEWAL FLIGHTS

Stop Guessing Which Podcasts & Newsletters Convert. Track Every 3x+ Renewed Sponsor.

68% of single-flight sponsorships fail to clear CAC and never return. SponsorRadar indexes verified ad-read timestamps, vanity URLs, promo codes, and negotiated CPMs across 42+ active DTC & B2B brands and 46+ flagship shows—and writes your outbound pitch or media plan in one click.

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≥ 3 Flights = Proven CAC

See where AG1, Eight Sleep, Deel, and Ramp renew 3 to 24 times before signing your next IO.

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YOUR SHOW / BRAND

AUDIENCE REACH

1-CLICK PRESETS:

TARGET ENTITY

Deel

deel.com • B2B SaaS / HR & Payroll

EST. MONTHLY AD SPEND

$680,000

Avg Effective CPM: $64

3x-RENEWAL ROI SCORE

100/100

4 Proven 3x+ Shows (44 Flights)

DECISION MAKER

Head of Global Media Buying

creators@deel.com

VERIFIED AD-READ PLACEMENTS & VANITY ATTRIBUTION LEDGER DETERMINISTIC + GEMINI 3.8 ENGINE READY

Show / Publication	Renewal Signal	Placement & Timestamp	Vanity URL & Code	Est. Spend
TLDR Newsletter Newsletter • 1350K reach	14x RENEWED • PROVEN ROI	Primary Top Deep-Dive Top Banner Block #1	deel.com/tldr Code: TLDR500	$392,000 $52 CPM
Lenny's Podcast & Newsletter Podcast & Newsletter • 440K reach	12x RENEWED • PROVEN ROI	Mid-Roll Host-Read (75s) 00:16:30 - 00:17:45	deel.com/lenny Code: LENNY	$379,200 $72 CPM
20VC with Harry Stebbings Podcast • 320K reach	11x RENEWED • PROVEN ROI	Pre-Roll Host-Read (45s) 00:00:52 - 00:01:38	deel.com/20vc Code: 20VC	$246,400 $70 CPM
The Pragmatic Engineer Newsletter & Podcast • 720K reach	7x RENEWED • PROVEN ROI	Primary Newsletter Sponsor Issue Header Slot	deel.com/pragmatic Code: PRAGMATIC	$185,500 $74 CPM

1-CLICK OUTBOUND PITCH GENERATOR To: creators@deel.com • Pilot Quote: $10,692 (3 Flights @ $48 CPM)

Subject: Deel x AI & SaaS Builders Weekly — Saw your 14x renewal on TLDR Newsletter ($48 CPM 3-Flight Pilot)

Hi Deel Partnerships Team (Head of Global Media Buying),

I track verified sponsorship renewals across B2B SaaS / HR & Payroll via SponsorRadar, and noticed Deel has run 14 verified flights on TLDR Newsletter (deel.com/tldr | code: TLDR500) at an estimated ~$52 CPM.

Because multi-flight renewals signal strong promo-code and vanity-URL conversion with B2B SaaS / HR & Payroll buyers, I wanted to share an high-intent audience arbitrage opportunity with AI & SaaS Builders Weekly:

• Verified Reach: 75,000 active subscribers/listeners per release
• Audience Fit: High concentration of B2B Enterprise decision-makers & technical buyers
• De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (deel.com/aisaasbuil) + Custom Promo Code
• Pilot Rate: $10,692 total for 3 flights ($48 effective CPM — 15% below category benchmark of $64 CPM)
• Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free.

Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday?

Best,
[Your Name]
AI & SaaS Builders Weekly • Verified via SponsorRadar Intelligence

HISTORICAL AD-READ & NEWSLETTER LEDGER

Verified 3x+ Renewed Sponsorship Placements (vs. 1x Tests)

Filter by renewal velocity to see which DTC and B2B brands are scaling multi-quarter creator budgets vs. running one-off tests.

Sponsor Brand	Creator Show / Newsletter	Channel	Flights & Renewal Status	ROI Score	Ad Position & Timestamp	Vanity URL & Code	Cumulative Spend
Sentry Application Monitoring & Error Tracking	Syntax.fm 175K reach	Podcast & YouTube	24x RENEWED • PROVEN ROI	100/100	Title Show Sponsor (60s) 00:12:00 - 00:13:00	sentry.io/syntax Code: SYNTAX	$235,200 $56 CPM
HubSpot B2B CRM & Marketing	My First Million 410K reach	Podcast & YouTube	22x RENEWED • PROVEN ROI	100/100	Mid-Roll Host-Read (75s) 00:14:50 - 00:16:05	hubspot.com/mfm Code: MFM	$523,160 $58 CPM
BetterHelp Online Therapy & Mental Health	The Diary Of A CEO 1450K reach	Podcast & YouTube	21x RENEWED • PROVEN ROI	100/100	Mid-Roll Host-Read (60s) 00:39:10 - 00:40:10	betterhelp.com/doac Code: DOAC	$1,370,250 $45 CPM
HubSpot B2B CRM & Marketing	Marketing Against The Grain 215K reach	Podcast & YouTube	20x RENEWED • PROVEN ROI	100/100	Title Sponsor Segment (60s) 00:08:20 - 00:09:20	hubspot.com/matg Code: MATG	$249,400 $58 CPM
HubSpot B2B CRM & Marketing	The Hustle & Trends 2100K reach	Newsletter	19x RENEWED • PROVEN ROI	100/100	Primary Daily Takeover Header Callout	hubspot.com/hustle Code: HUSTLEAI	$608,000 $46 CPM
AG1 (Athletic Greens) Health & Performance	Huberman Lab 1250K reach	Podcast & YouTube	18x RENEWED • PROVEN ROI	100/100	Mid-Roll Host-Read (90s) 00:12:40 - 00:14:12	drinkag1.com/huberman Code: HUBERMAN	$1,215,000 $54 CPM
LMNT Electrolytes Health & Performance	Huberman Lab 1250K reach	Podcast & YouTube	17x RENEWED • PROVEN ROI	100/100	Pre-Roll Host-Read (60s) 00:01:05 - 00:02:05	drinklmnt.com/huberman Code: HUBERMAN	$1,147,500 $54 CPM
Shopify Ecommerce Infrastructure	My First Million 410K reach	Podcast & YouTube	17x RENEWED • PROVEN ROI	100/100	Mid-Roll Host-Read (60s) 00:26:40 - 00:27:42	shopify.com/mfm Code: MFM	$404,260 $58 CPM
Eight Sleep Health & Biohacking	Huberman Lab 1250K reach	Podcast & YouTube	16x RENEWED • PROVEN ROI	100/100	Mid-Roll Host-Read (90s) 00:28:10 - 00:29:40	eightsleep.com/huberman Code: HUBERMAN	$1,080,000 $54 CPM
Shopify Ecommerce Infrastructure	The Diary Of A CEO 1450K reach	Podcast & YouTube	15x RENEWED • PROVEN ROI	100/100	Pre-Roll Host-Read (60s) 00:00:40 - 00:01:40	shopify.com/doac Code: DOAC	$978,750 $45 CPM
Ramp Fintech / Corporate Cards	Morning Brew Daily 4100K reach	Newsletter & Podcast	15x RENEWED • PROVEN ROI	100/100	Primary Newsletter Integration Primary Story #1	ramp.com/brew Code: BREW250	$825,000 $44 CPM
AG1 (Athletic Greens) Health & Performance	Lex Fridman Podcast 950K reach	Podcast & YouTube	15x RENEWED • PROVEN ROI	100/100	Pre-Roll Host-Read (60s) 00:01:45 - 00:02:50	drinkag1.com/lex Code: LEX	$684,000 $48 CPM
ExpressVPN Cybersecurity & Privacy	Darknet Diaries 310K reach	Podcast	15x RENEWED • PROVEN ROI	100/100	Mid-Roll Host-Read (75s) 00:22:00 - 00:23:15	expressvpn.com/darknet Code: DARKNET	$297,600 $64 CPM
AG1 (Athletic Greens) Health & Performance	The Diary Of A CEO 1450K reach	Podcast & YouTube	14x RENEWED • PROVEN ROI	100/100	Mid-Roll Host-Read (75s) 00:24:10 - 00:25:25	drinkag1.com/doac Code: DOAC	$913,500 $45 CPM
Eight Sleep Health & Biohacking	Lex Fridman Podcast 950K reach	Podcast & YouTube	14x RENEWED • PROVEN ROI	100/100	Pre-Roll Host-Read (60s) 00:02:55 - 00:03:55	eightsleep.com/lex Code: LEX	$638,400 $48 CPM
Deel B2B SaaS / HR & Payroll	TLDR Newsletter 1350K reach	Newsletter	14x RENEWED • PROVEN ROI	100/100	Primary Top Deep-Dive Top Banner Block #1	deel.com/tldr Code: TLDR500	$392,000 $52 CPM
Clerk Auth & User Management	Theo — t3.gg 185K reach	YouTube	14x RENEWED • PROVEN ROI	100/100	YouTube Mid-Roll Integration 00:03:45 - 00:04:50	clerk.com/theo Code: THEO	$160,580 $62 CPM
ExpressVPN Cybersecurity & Privacy	Lex Fridman Podcast 950K reach	Podcast & YouTube	13x RENEWED • PROVEN ROI	100/100	Mid-Roll Host-Read (60s) 00:04:10 - 00:05:12	expressvpn.com/lex Code: LEX	$592,800 $48 CPM