EDITORIAL AD-SPEND LEDGER: 42 BRANDS • 46 CREATOR SHOWS • 96 VERIFIED FLIGHTS AG1 → Huberman Lab 18x RENEWED ($67.5K/flight) Deel → Lenny's Podcast 12x RENEWED ($31.6K/flight) Ramp → Acquired 10x RENEWED ($48.5K/flight)
IAB 30-DAY VERIFIED • LIVE Q4 LEDGER
BRAND BREAKDOWN Non-Alcoholic Craft Brew • VERIFIED 2026 LEDGER

Athletic Brewing Co. Sponsorship Spend Ledger, 3x-Renewal Shows & Outbound Pitch Playbook

Athletic Brewing Co. invests an estimated $340,000/month across high-intent podcasts, newsletters, and YouTube creators in the Non-Alcoholic Craft Brew space. With an average effective CPM of $36 and a 84% multi-flight renewal velocity, Athletic Brewing Co. relies heavily on custom vanity URLs (athleticbrewing.com/{show}) and promo-code attribution.

ESTIMATED MONTHLY SPEND
$340,000
BLENDED EFFECTIVE CPM
$36 CPM
VERIFIED PLACEMENTS
1 Active Flights
PARTNERSHIP CONTACT
🔒 me***@athleticbrewing.com (🔒 Locked — $1.99 Pack)
Verified Ad-Read Timestamps, Promo Codes & 3x-Renewal Velocity Calculate Your Show Quote in Live Workbench
Brand Show / Publication Renewal Badge ROI Score Slot & Timestamp Vanity URL & Code Est. Spend
Athletic Brewing Co.
Podcast & YouTube
8x RENEWED • PROVEN ROI 100/100 Post-Roll Host-Read (45s) (01:14:20 - 01:15:05) athleticbrewing.com/huberman • Code: HUBERMAN $336,000 ($54 CPM)
DIAGNOSTIC 3-FLIGHT PILOT QUOTE & LOCKED PITCH PACK To: me***@athleticbrewing.com (🔒 Locked — $1.99 Pack) (Director of Audio & Sports Media)
Unlock Buyer Email & 3-File Pitch Pack ($1.99 Stripe Express) ↗
CALCULATE YOUR 3-FLIGHT PILOT RATE:
Est. 3-Flight Package: $NaN (12% Renewal Discount)
Subject: Athletic Brewing Co. x Tech & Founder Weekly: Saw your 8x renewal on Huberman Lab ($27 CPM 3-Flight Pilot)

Hi Athletic Brewing Co. Partnerships Team (Director of Audio & Sports Media),

I track verified sponsorship renewals across Non-Alcoholic Craft Brew via SponsorRadar, and noticed Athletic Brewing Co. has run 8 verified flights on Huberman Lab (athleticbrewing.com/huberman | code: HUBERMAN) at an estimated ~$54 CPM.

• Your Configured Reach: 75,000 active subscribers/listeners per release
• Recommended 3-Episode Pilot Quote: $6,138 total ($27 effective CPM — 15% below $36 category benchmark)
• Single Insertion Rate Floor: $2,325/episode
• Direct Buyer Email: me***@athleticbrewing.com (🔒 Locked — $1.99 Pack)
• Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
Frequently Asked Questions (Structured JSON-LD FAQPage)

How much does Athletic Brewing Co. spend on podcast and newsletter sponsorships in 2026?

Athletic Brewing Co. invests an estimated $340,000/month across high-intent podcasts, newsletters, and YouTube creators in the Non-Alcoholic Craft Brew space. With an average effective CPM of $36 and a 84% multi-flight renewal velocity, Athletic Brewing Co. relies heavily on custom vanity URLs (athleticbrewing.com/{show}) and promo-code attribution. Across verified placements in SponsorRadar, placements average $36 CPM with an estimated monthly category investment of $340,000.

What is the 3x-Renewal Rule for evaluating Athletic Brewing Co. Podcast, Newsletter & YouTube Sponsorship Spend (84% 3x-Renewal Rate)?

When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.

How do I pitch or buy media based on this ledger?

Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).

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Why Media Buyers & Creators Choose SponsorRadar Over Ad Networks

What MattersSponsorRadar25%-Fee Ad NetworksGuessing from Media Kits
Proof That Ads Actually Convert✓ Shows sponsors that renewed 3 to 24 times on the same showPushes untested 1-time ad slotsNo way to know if a sponsor lost money
Direct Sponsor Outreach✓ Verified partnerships email + ready-to-send pitch emailTakes 20%–30% commission middleman cutCold emailing generic info@ addresses
Simple Pricing✓ $1.99 Single-Sponsor Pass or $49/mo Creator ProTakes thousands in commission feesWeeks of listening to episodes by hand
✦ Verified Sponsor Partnership Contacts: Quick Tips by Channel
Podcast Spend Signal: 68% of single-episode test ads churn; 3x+ renewed mid-rolls reveal proven ROI.
⚙️ Export Tools, Share Links & Technical Methodology (Layer-3 Specs)Expand Tools ▾
Export Ad Rates (.CSV)Download Pitch Email (.EML)Follow-Up Reminder (.ICS)
🔬 Technical Methodology (Host-Read Diarization + Zod-Verified Buyer Contact Ledger): Verifies host-voiced ad reads vs. spliced dynamic insertions and compiles 3x-renewal anchored sponsorship pitches. (pyannote/pyannote-audio + colinhacks/zod + parallax/jsPDF • ★ 216,756 Combined)
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