Animal Spirits Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Animal Spirits (Michael Batnick & Ben Carlson) reaches an estimated 230,000 high-intent listeners/readers per release in Wealth Management, ETFs & Housing Market. With an effective benchmark CPM of $60 and an estimated $13,800 host-read mid-roll placement cost, 11 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Miro |
Podcast & YouTube
|
1x TEST FLIGHT | 54/100 | Pre-Roll Test Flight (30s) (00:01:00 - 00:01:30) | miro.com/spirits • Code: SPIRITS | $9,500 ($60 CPM) |
Subject: Miro x Tech & Founder Weekly: Saw your 1x renewal on Animal Spirits ($37 CPM 3-Flight Pilot) Hi Miro Partnerships Team (Head of Brand Sponsorships), I track verified sponsorship renewals across Wealth Management, ETFs & Housing Market via SponsorRadar, and noticed Miro has run 1 verified flights on Animal Spirits (miro.com/spirits | code: SPIRITS) at an estimated ~$60 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $8,316 total ($37 effective CPM — 15% below $49 category benchmark) • Single Insertion Rate Floor: $3,150/episode • Direct Buyer Email: sp***@miro.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Miro spend on podcast and newsletter sponsorships in 2026?
Animal Spirits (Michael Batnick & Ben Carlson) reaches an estimated 230,000 high-intent listeners/readers per release in Wealth Management, ETFs & Housing Market. With an effective benchmark CPM of $60 and an estimated $13,800 host-read mid-roll placement cost, 11 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $60 CPM with an estimated monthly category investment of $55,200.
What is the 3x-Renewal Rule for evaluating Animal Spirits Sponsors, Ad Rates & $60 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
