Elena's Growth Scoop Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Elena's Growth Scoop (Elena Verna) reaches an estimated 120,000 high-intent listeners/readers per release in B2B Growth Loops, Monetization & PLG. With an effective benchmark CPM of $68 and an estimated $4,200 host-read mid-roll placement cost, 9 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| PostHog |
Newsletter
|
8x RENEWED • PROVEN ROI | 100/100 | Primary PLG Newsletter Slot (Header Feature) | posthog.com/elena • Code: ELENA | $33,600 ($68 CPM) |
Subject: PostHog x Tech & Founder Weekly: Saw your 8x renewal on Elena's Growth Scoop ($41 CPM 3-Flight Pilot) Hi PostHog Partnerships Team (Head of Newsletter & Creator Buying), I track verified sponsorship renewals across B2B Growth Loops, Monetization & PLG via SponsorRadar, and noticed PostHog has run 8 verified flights on Elena's Growth Scoop (posthog.com/elena | code: ELENA) at an estimated ~$68 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $9,306 total ($41 effective CPM — 15% below $55 category benchmark) • Single Insertion Rate Floor: $3,525/episode • Direct Buyer Email: sp***@posthog.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does PostHog spend on podcast and newsletter sponsorships in 2026?
Elena's Growth Scoop (Elena Verna) reaches an estimated 120,000 high-intent listeners/readers per release in B2B Growth Loops, Monetization & PLG. With an effective benchmark CPM of $68 and an estimated $4,200 host-read mid-roll placement cost, 9 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $68 CPM with an estimated monthly category investment of $16,800.
What is the 3x-Renewal Rule for evaluating Elena's Growth Scoop Sponsors, Ad Rates & $68 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).

