Stratechery / Sharp Tech Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Stratechery / Sharp Tech (Ben Thompson & Andrew Sharp) reaches an estimated 290,000 high-intent listeners/readers per release in Tech Strategy & Executive Analysis. With an effective benchmark CPM of $76 and an estimated $22,000 host-read mid-roll placement cost, 10 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Superhuman |
Stratechery / Sharp Tech
Newsletter & Podcast
|
6x RENEWED • PROVEN ROI | 100/100 | Podcast Mid-Roll (60s) (00:17:00 - 00:18:00) | superhuman.com/sharp • Code: SHARP | $132,000 ($76 CPM) |
Subject: Superhuman x Tech & Founder Weekly — Saw your 6x renewal on Stratechery / Sharp Tech ($43 CPM 3-Flight Pilot) Hi Superhuman Partnerships Team (Growth Partnerships Manager), I track verified sponsorship renewals across Tech Strategy & Executive Analysis via SponsorRadar, and noticed Superhuman has run 6 verified flights on Stratechery / Sharp Tech (superhuman.com/sharp | code: SHARP) at an estimated ~$76 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Tech Strategy & Executive Analysis buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of B2B Productivity decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (superhuman.com/techfounde) + Custom Promo Code • Pilot Rate: $9,702 total for 3 flights ($43 effective CPM — 15% below category benchmark of $58 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does Superhuman spend on podcast and newsletter sponsorships in 2026?
Stratechery / Sharp Tech (Ben Thompson & Andrew Sharp) reaches an estimated 290,000 high-intent listeners/readers per release in Tech Strategy & Executive Analysis. With an effective benchmark CPM of $76 and an estimated $22,000 host-read mid-roll placement cost, 10 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $76 CPM with an estimated monthly category investment of $88,000.
What is the 3x-Renewal Rule for evaluating Stratechery / Sharp Tech Sponsors, Ad Rates & $76 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.