Store Leads & Charm.io vs. SponsorRadar: Active 3x+ Podcast & Newsletter Buyers (2026)
Store Leads and Charm.io track generic e-commerce tech stacks; SponsorRadar tracks which DTC & B2B brands are actively renewing 3x+ on podcasts, newsletters, and YouTube right now.
Competitive Rate Audit-18% Floor
4-Flight Rate & Buyer Calculator
Audience Reach45,000 Reach
5k50k150k500k
$6,200 Package • $42 CPM
$1,550/flight vs. $1,890 rack (Saves $1,360)
Pre-Filled 4-Flight Pitch Script
Side-by-Side Results & Action Plan
| Option / Check | Measured Result | Recommended Step | Status |
|---|---|---|---|
| SponsorRadar Active 3x+ Spend Vault | Verified 3x+ Ad Renewals + Agency Desk Emails | Cleared 3-Flight Floor: $40.00 CPM ($10,400/slot) | VERIFIED 3x+ |
| Store Leads & Charm.io ($900–$3,588/yr) | Storefront Tech Stack Only (No Ad Rate Cards) | Counterparty Floor Anchor • Save $7,200 on 3 flights | BENCHMARKED |
| IAB §4.2 / §7.1 Buyer Desk | Target Brands Already Spending $50K–$1.4M/mo on Creator Media | Row #1 Proof: sarah.kaufman@shopify.com (+ Right Side Up) | CLAUSE READY |
| Rows #2–#3 (Linear) + 109-Row Vault | m***.c***@linear.app (+ m.v***@rightsideup.co) | Enter Work Email Above ($0) or Unlock Vault ($29) | Unmask 3 Free ($0) ↑ |
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Copy and paste this live SVG badge into your GitHub README.md, documentation, or media kit:
[](https://www.sponsorradar.io/compare/store-leads-vs-charm-io-vs-sponsorradar-dtc-brand-ad-spend)
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