INDEXED INTELLIGENCE VAULT (60+ pSEO PAGES)
SponsorRadar Directory: 42 Brands, 46 Shows & 60+ Spend Reports
Every report below is powered by our deterministic SQLite ad-spend ledger with verified promo codes, vanity URLs, and 3x-renewal velocity scores.
1. High-Intent Niche & Category Sponsor Directories (16 Reports)
3x+ RENEWED RANKINGS
Media Buying Strategy • Avg $60 CPM
Podcast Mid-Roll vs. B2B Newsletter Sponsorship CPM & 3x-Renewal ROI Benchmarks
Competitive Intelligence • Avg $62 CPM
How Media Buyers Track Competitor Podcast Ad Spend, Vanity URLs & 3x Renewals
B2B SaaS • Avg $64 CPM
Top Verified B2B SaaS Podcast Sponsors with 3x+ Renewals (2026 Ledger)
VC & Founders • Avg $71 CPM
Top Sponsors on Venture Capital & Founder Podcasts (All-In, Acquired, 20VC)
Ad Attribution Research • Avg $57 CPM
Host-Read Mid-Roll vs. Pre-Roll Ad Conversion Rates & Promo-Code Decay Curves
Health & Performance • Avg $43 CPM
DTC Health, Biohacking & Sleep Podcast Sponsors (AG1, Eight Sleep, LMNT, WHOOP)
B2B Fintech • Avg $68 CPM
Fintech, Corporate Card & CFO Podcast Sponsors (Ramp, Mercury, Brex, Stripe)
Ecommerce & SMB • Avg $52 CPM
Ecommerce & SMB Entrepreneurship Podcast Sponsors (Shopify, HubSpot, Zapier)
AI & DevTools • Avg $61 CPM
Top AI & LLM Newsletter Sponsors Renewing 3+ Times (2026 Spend Index)
YouTube Creators • Avg $59 CPM
YouTube Tech & Coding Creator Integrated Sponsorship Rates & CPM Calculator
Creator Monetization • Avg $55 CPM
Data-Backed Outbound Sponsorship Cold Email Templates That Close 3-Flight Pilots
Data & Cloud Infra • Avg $65 CPM
Cloud Observability, Postgres & Data Infrastructure Sponsors (Datadog, Snowflake, Sentry)
B2B DevTools • Avg $58 CPM
Highest-Spending DevTools & Engineering YouTube Sponsors (2026 CPM Guide)
Engineering Newsletters • Avg $66 CPM
Best-Paying Sponsors for Software Engineering & System Design Newsletters (2026)
Security & Compliance • Avg $56 CPM
Cybersecurity, SOC 2 & Privacy Podcast Sponsors (Vanta, ExpressVPN, Cloudflare)
HR & Payroll • Avg $61 CPM
HR, Global Payroll & Remote Work Podcast Sponsors (Deel, Rippling, Gusto)
2. Brand Sponsorship Spend & 3x-Renewal Breakdowns (22 Reports)
BRAND SPEND LEDGERS
$1420K/mo Est. Spend • $42 CPM
AG1 (Athletic Greens) Podcast, Newsletter & YouTube Sponsorship Spend (88% 3x-Renewal Rate)
$1340K/mo Est. Spend • $49 CPM
Shopify Podcast, Newsletter & YouTube Sponsorship Spend (91% 3x-Renewal Rate)
$1150K/mo Est. Spend • $54 CPM
HubSpot Podcast, Newsletter & YouTube Sponsorship Spend (85% 3x-Renewal Rate)
$890K/mo Est. Spend • $34 CPM
ExpressVPN Podcast, Newsletter & YouTube Sponsorship Spend (79% 3x-Renewal Rate)
$790K/mo Est. Spend • $68 CPM
Ramp Podcast, Newsletter & YouTube Sponsorship Spend (86% 3x-Renewal Rate)
$680K/mo Est. Spend • $64 CPM
Deel Podcast, Newsletter & YouTube Sponsorship Spend (84% 3x-Renewal Rate)
$640K/mo Est. Spend • $65 CPM
Rippling Podcast, Newsletter & YouTube Sponsorship Spend (84% 3x-Renewal Rate)
$620K/mo Est. Spend • $46 CPM
Eight Sleep Podcast, Newsletter & YouTube Sponsorship Spend (89% 3x-Renewal Rate)
$580K/mo Est. Spend • $69 CPM
Vanta Podcast, Newsletter & YouTube Sponsorship Spend (88% 3x-Renewal Rate)
$560K/mo Est. Spend • $39 CPM
LMNT Electrolytes Podcast, Newsletter & YouTube Sponsorship Spend (90% 3x-Renewal Rate)
$540K/mo Est. Spend • $52 CPM
Notion Podcast, Newsletter & YouTube Sponsorship Spend (80% 3x-Renewal Rate)
$530K/mo Est. Spend • $44 CPM
WHOOP Podcast, Newsletter & YouTube Sponsorship Spend (86% 3x-Renewal Rate)
$490K/mo Est. Spend • $66 CPM
Mercury Podcast, Newsletter & YouTube Sponsorship Spend (87% 3x-Renewal Rate)
$470K/mo Est. Spend • $32 CPM
Ridge Wallet Podcast, Newsletter & YouTube Sponsorship Spend (76% 3x-Renewal Rate)
$390K/mo Est. Spend • $61 CPM
Vercel Podcast, Newsletter & YouTube Sponsorship Spend (82% 3x-Renewal Rate)
$310K/mo Est. Spend • $58 CPM
Linear Podcast, Newsletter & YouTube Sponsorship Spend (82% 3x-Renewal Rate)
$285K/mo Est. Spend • $62 CPM
Retool Podcast, Newsletter & YouTube Sponsorship Spend (77% 3x-Renewal Rate)
$270K/mo Est. Spend • $56 CPM
Supabase Podcast, Newsletter & YouTube Sponsorship Spend (84% 3x-Renewal Rate)
$260K/mo Est. Spend • $48 CPM
Framer Podcast, Newsletter & YouTube Sponsorship Spend (81% 3x-Renewal Rate)
$240K/mo Est. Spend • $59 CPM
Clerk Podcast, Newsletter & YouTube Sponsorship Spend (83% 3x-Renewal Rate)
$220K/mo Est. Spend • $60 CPM
Cursor AI Podcast, Newsletter & YouTube Sponsorship Spend (85% 3x-Renewal Rate)
$165K/mo Est. Spend • $52 CPM
Raycast Podcast, Newsletter & YouTube Sponsorship Spend (79% 3x-Renewal Rate)
3. Creator Show Media-Kits, Ad Rates & CPM Benchmarks (22 Reports)
SHOW RATE CARDS
Neuroscience, Health & Human Performance • $54 Base CPM
Huberman Lab Sponsors, Ad Rates & $54 CPM Media-Kit Benchmark (2026)
Business Leadership, Health & Mindset • $45 Base CPM
The Diary Of A CEO Sponsors, Ad Rates & $45 CPM Media-Kit Benchmark (2026)
Business, Finance & Tech News • $44 Base CPM
Morning Brew Daily Sponsors, Ad Rates & $44 CPM Media-Kit Benchmark (2026)
AI, Science, Engineering & Philosophy • $48 Base CPM
Lex Fridman Podcast Sponsors, Ad Rates & $48 CPM Media-Kit Benchmark (2026)
High-Velocity Code Report & Dev News • $55 Base CPM
Fireship Sponsors, Ad Rates & $55 CPM Media-Kit Benchmark (2026)
Tech, VC, Markets & Geopolitics • $65 Base CPM
The All-In Podcast Sponsors, Ad Rates & $65 CPM Media-Kit Benchmark (2026)
Deep-Dive Tech History & Strategy • $78 Base CPM
Acquired Sponsors, Ad Rates & $78 CPM Media-Kit Benchmark (2026)
Tech Business & Offbeat Entrepreneurship • $46 Base CPM
The Hustle & Trends Sponsors, Ad Rates & $46 CPM Media-Kit Benchmark (2026)
Product Management, Growth & B2B SaaS • $72 Base CPM
Lenny's Podcast & Newsletter Sponsors, Ad Rates & $72 CPM Media-Kit Benchmark (2026)
Consumer Hardware, EVs & Tech Reviews • $52 Base CPM
Waveform: The MKBHD Podcast Sponsors, Ad Rates & $52 CPM Media-Kit Benchmark (2026)
Daily Tech, Startups & Programming • $52 Base CPM
TLDR Newsletter Sponsors, Ad Rates & $52 CPM Media-Kit Benchmark (2026)
Silicon Valley, AI & Tech Culture • $60 Base CPM
Hard Fork (NYT) Sponsors, Ad Rates & $60 CPM Media-Kit Benchmark (2026)
Big Tech & Senior Software Engineering • $74 Base CPM
The Pragmatic Engineer Sponsors, Ad Rates & $74 CPM Media-Kit Benchmark (2026)
System Design & Distributed Architecture • $66 Base CPM
ByteByteGo Newsletter & YouTube Sponsors, Ad Rates & $66 CPM Media-Kit Benchmark (2026)
Entrepreneurship, SMB & Internet Business • $58 Base CPM
My First Million Sponsors, Ad Rates & $58 CPM Media-Kit Benchmark (2026)
Venture Capital, SaaS Scaling & Founders • $70 Base CPM
20VC with Harry Stebbings Sponsors, Ad Rates & $70 CPM Media-Kit Benchmark (2026)
Tech Strategy & Executive Analysis • $76 Base CPM
Stratechery / Sharp Tech Sponsors, Ad Rates & $76 CPM Media-Kit Benchmark (2026)
Cybersecurity, Penetration Testing & InfoSec • $64 Base CPM
Darknet Diaries Sponsors, Ad Rates & $64 CPM Media-Kit Benchmark (2026)
AI Engineering, LLMs & Infrastructure • $75 Base CPM
Latent Space: The AI Engineer Podcast Sponsors, Ad Rates & $75 CPM Media-Kit Benchmark (2026)
Full-Stack TypeScript, Web Dev & AI Engineering • $62 Base CPM
Theo — t3.gg Sponsors, Ad Rates & $62 CPM Media-Kit Benchmark (2026)
Full-Stack Web Development (Sentry) • $56 Base CPM
Syntax.fm Sponsors, Ad Rates & $56 CPM Media-Kit Benchmark (2026)
Daily AI Tools, Workflows & Launches • $58 Base CPM
Ben's Bites Sponsors, Ad Rates & $58 CPM Media-Kit Benchmark (2026)
All 42 Indexed Sponsor Brands
BetterHelp (betterhelp.com)
$1650K/mo • 92% 3x
AG1 (Athletic Greens) (drinkag1.com)
$1420K/mo • 88% 3x
Shopify (shopify.com)
$1340K/mo • 91% 3x
HubSpot (hubspot.com)
$1150K/mo • 85% 3x
ExpressVPN (expressvpn.com)
$890K/mo • 79% 3x
Ramp (ramp.com)
$790K/mo • 86% 3x
Deel (deel.com)
$680K/mo • 84% 3x
Rippling (rippling.com)
$640K/mo • 84% 3x
Eight Sleep (eightsleep.com)
$620K/mo • 89% 3x
Snowflake (snowflake.com)
$610K/mo • 81% 3x
Stripe (stripe.com)
$590K/mo • 85% 3x
Vanta (vanta.com)
$580K/mo • 88% 3x
LMNT Electrolytes (drinklmnt.com)
$560K/mo • 90% 3x
Notion (notion.so)
$540K/mo • 80% 3x
WHOOP (whoop.com)
$530K/mo • 86% 3x
Datadog (datadoghq.com)
$520K/mo • 85% 3x
Brex (brex.com)
$510K/mo • 78% 3x
Anthropic (Claude) (anthropic.com)
$510K/mo • 86% 3x
Mercury (mercury.com)
$490K/mo • 87% 3x
Gusto (gusto.com)
$480K/mo • 83% 3x
Ridge Wallet (ridge.com)
$470K/mo • 76% 3x
Cloudflare Workers (cloudflare.com)
$460K/mo • 82% 3x
Zapier (zapier.com)
$440K/mo • 79% 3x
Perplexity AI (perplexity.ai)
$430K/mo • 84% 3x
Kalshi (kalshi.com)
$420K/mo • 83% 3x
Intercom (Fin AI) (intercom.com)
$410K/mo • 80% 3x
Vercel (vercel.com)
$390K/mo • 82% 3x
Airtable (airtable.com)
$380K/mo • 77% 3x
Athletic Brewing Co. (athleticbrewing.com)
$340K/mo • 84% 3x
Miro (miro.com)
$330K/mo • 75% 3x
Sentry (sentry.io)
$315K/mo • 88% 3x
Linear (linear.app)
$310K/mo • 82% 3x
Superhuman (superhuman.com)
$295K/mo • 81% 3x
Loom (Atlassian) (loom.com)
$290K/mo • 78% 3x
Retool (retool.com)
$285K/mo • 77% 3x
Supabase (supabase.com)
$270K/mo • 84% 3x
Framer (framer.com)
$260K/mo • 81% 3x
Clerk (clerk.com)
$240K/mo • 83% 3x
Cursor AI (cursor.com)
$220K/mo • 85% 3x
PostHog (posthog.com)
$195K/mo • 87% 3x
Warp Terminal (warp.dev)
$175K/mo • 80% 3x
Raycast (raycast.com)
$165K/mo • 79% 3x
All 46 Indexed Podcasts, Newsletters & YouTube Shows
Morning Brew Daily (Newsletter & Podcast)
$55,000 mid-roll • $44 CPM
The Hustle & Trends (Newsletter)
$32,000 mid-roll • $46 CPM
The Diary Of A CEO (Podcast & YouTube)
$65,250 mid-roll • $45 CPM
TLDR Newsletter (Newsletter)
$28,000 mid-roll • $52 CPM
Huberman Lab (Podcast & YouTube)
$67,500 mid-roll • $54 CPM
ByteByteGo Newsletter & YouTube (Newsletter & YouTube)
$24,500 mid-roll • $66 CPM
Lex Fridman Podcast (Podcast & YouTube)
$45,600 mid-roll • $48 CPM
Superhuman AI Newsletter (Newsletter)
$18,500 mid-roll • $50 CPM
Fireship (YouTube & Newsletter)
$45,100 mid-roll • $55 CPM
The Pragmatic Engineer (Newsletter & Podcast)
$26,500 mid-roll • $74 CPM
The All-In Podcast (Podcast & YouTube)
$44,200 mid-roll • $65 CPM
ColdFusion (YouTube)
$28,520 mid-roll • $46 CPM
Waveform: The MKBHD Podcast (Podcast & YouTube)
$28,080 mid-roll • $52 CPM
Acquired (Podcast)
$40,500 mid-roll • $78 CPM
Hard Fork (NYT) (Podcast)
$27,600 mid-roll • $60 CPM
Lenny's Podcast & Newsletter (Podcast & Newsletter)
$31,600 mid-roll • $72 CPM
Odd Lots (Bloomberg) (Podcast)
$28,560 mid-roll • $68 CPM
My First Million (Podcast & YouTube)
$23,780 mid-roll • $58 CPM
Y Combinator Lightcone Podcast (YouTube & Podcast)
$30,340 mid-roll • $74 CPM
Prof G Markets (Podcast & Newsletter)
$24,570 mid-roll • $63 CPM
The Plain Bagel (YouTube)
$20,520 mid-roll • $54 CPM
Patrick Boyle On Finance (YouTube & Podcast)
$20,060 mid-roll • $59 CPM
Invest Like the Best (Colossus) (Podcast)
$26,070 mid-roll • $79 CPM
20VC with Harry Stebbings (Podcast)
$22,400 mid-roll • $70 CPM
Darknet Diaries (Podcast)
$19,840 mid-roll • $64 CPM
Milk Road Daily (Newsletter & Podcast)
$11,200 mid-roll • $56 CPM
Stratechery / Sharp Tech (Newsletter & Podcast)
$22,000 mid-roll • $76 CPM
Founders Podcast (Podcast)
$21,660 mid-roll • $76 CPM
Ben's Bites (Newsletter)
$7,500 mid-roll • $58 CPM
SaaStr Official Podcast (Podcast & Newsletter)
$17,040 mid-roll • $71 CPM
Not Boring by Packy McCormick (Newsletter & Podcast)
$15,980 mid-roll • $68 CPM
Animal Spirits (Podcast & YouTube)
$13,800 mid-roll • $60 CPM
Marketing Against The Grain (Podcast & YouTube)
$12,470 mid-roll • $58 CPM
Latent Space: The AI Engineer Podcast (Podcast & Newsletter)
$15,750 mid-roll • $75 CPM
Software Engineering Daily (Podcast)
$11,895 mid-roll • $61 CPM
Theo — t3.gg (YouTube)
$11,470 mid-roll • $62 CPM
Indie Hackers (Newsletter & Podcast)
$9,540 mid-roll • $53 CPM
Syntax.fm (Podcast & YouTube)
$9,800 mid-roll • $56 CPM
Refactoring (Newsletter)
$5,200 mid-roll • $64 CPM
The Changelog (Podcast & Newsletter)
$9,120 mid-roll • $57 CPM
Growth Unhinged (Newsletter)
$4,900 mid-roll • $69 CPM
The Cloudcast (Podcast)
$7,965 mid-roll • $59 CPM
Creator Science (Podcast & Newsletter)
$6,750 mid-roll • $54 CPM
Elena's Growth Scoop (Newsletter)
$4,200 mid-roll • $68 CPM
Pointer.io (Newsletter)
$3,800 mid-roll • $62 CPM
Dense Discovery (Newsletter)
$2,600 mid-roll • $49 CPM