Lenny's Podcast & Newsletter Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Lenny's Podcast & Newsletter (Lenny Rachitsky) reaches an estimated 440,000 high-intent listeners/readers per release in Product Management, Growth & B2B SaaS. With an effective benchmark CPM of $72 and an estimated $31,600 host-read mid-roll placement cost, 19 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Vanta |
Lenny's Podcast & Newsletter
Podcast & Newsletter
|
13x RENEWED • PROVEN ROI | 100/100 | Pre-Roll Host-Read (60s) (00:00:45 - 00:01:45) | vanta.com/lenny • Code: LENNY | $410,800 ($72 CPM) |
| Deel |
Lenny's Podcast & Newsletter
Podcast & Newsletter
|
12x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (75s) (00:16:30 - 00:17:45) | deel.com/lenny • Code: LENNY | $379,200 ($72 CPM) |
| Notion |
Lenny's Podcast & Newsletter
Podcast & Newsletter
|
10x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:11:20 - 00:12:24) | notion.com/lenny • Code: LENNY | $316,000 ($72 CPM) |
| Superhuman |
Lenny's Podcast & Newsletter
Podcast & Newsletter
|
9x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:25:10 - 00:26:10) | superhuman.com/lenny • Code: LENNY | $284,400 ($72 CPM) |
| Linear |
Lenny's Podcast & Newsletter
Podcast & Newsletter
|
8x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:21:10 - 00:22:15) | linear.app/lenny • Code: LENNY | $252,800 ($72 CPM) |
| Airtable |
Lenny's Podcast & Newsletter
Podcast & Newsletter
|
7x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:29:00 - 00:30:00) | airtable.com/lenny • Code: LENNY | $221,200 ($72 CPM) |
Subject: Vanta x Tech & Founder Weekly — Saw your 13x renewal on Lenny's Podcast & Newsletter ($52 CPM 3-Flight Pilot) Hi Vanta Partnerships Team (Director of Demand Gen & Audio), I track verified sponsorship renewals across Product Management, Growth & B2B SaaS via SponsorRadar, and noticed Vanta has run 13 verified flights on Lenny's Podcast & Newsletter (vanta.com/lenny | code: LENNY) at an estimated ~$72 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Product Management, Growth & B2B SaaS buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of B2B Security decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (vanta.com/techfounde) + Custom Promo Code • Pilot Rate: $11,682 total for 3 flights ($52 effective CPM — 15% below category benchmark of $69 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does Vanta spend on podcast and newsletter sponsorships in 2026?
Lenny's Podcast & Newsletter (Lenny Rachitsky) reaches an estimated 440,000 high-intent listeners/readers per release in Product Management, Growth & B2B SaaS. With an effective benchmark CPM of $72 and an estimated $31,600 host-read mid-roll placement cost, 19 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $72 CPM with an estimated monthly category investment of $126,400.
What is the 3x-Renewal Rule for evaluating Lenny's Podcast & Newsletter Sponsors, Ad Rates & $72 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.