AG1 (Athletic Greens) Sponsorship Spend Ledger, 3x-Renewal Shows & Outbound Pitch Playbook
AG1 (Athletic Greens) invests an estimated $1,420,000/month across high-intent podcasts, newsletters, and YouTube creators in the Health & Performance space. With an average effective CPM of $42 and a 88% multi-flight renewal velocity, AG1 (Athletic Greens) relies heavily on custom vanity URLs (drinkag1.com/{show}) and promo-code attribution.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| AG1 (Athletic Greens) |
Huberman Lab
Podcast & YouTube
|
18x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (90s) (00:12:40 - 00:14:12) | drinkag1.com/huberman • Code: HUBERMAN | $1,215,000 ($54 CPM) |
| AG1 (Athletic Greens) |
Lex Fridman Podcast
Podcast & YouTube
|
15x RENEWED • PROVEN ROI | 100/100 | Pre-Roll Host-Read (60s) (00:01:45 - 00:02:50) | drinkag1.com/lex • Code: LEX | $684,000 ($48 CPM) |
| AG1 (Athletic Greens) |
The Diary Of A CEO
Podcast & YouTube
|
14x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (75s) (00:24:10 - 00:25:25) | drinkag1.com/doac • Code: DOAC | $913,500 ($45 CPM) |
| AG1 (Athletic Greens) |
My First Million
Podcast & YouTube
|
9x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:18:05 - 00:19:08) | drinkag1.com/mfm • Code: MFM | $214,020 ($58 CPM) |
Subject: AG1 (Athletic Greens) x Tech & Founder Weekly — Saw your 18x renewal on Huberman Lab ($32 CPM 3-Flight Pilot) Hi AG1 (Athletic Greens) Partnerships Team (VP of Creator Partnerships), I track verified sponsorship renewals across Health & Performance via SponsorRadar, and noticed AG1 (Athletic Greens) has run 18 verified flights on Huberman Lab (drinkag1.com/huberman | code: HUBERMAN) at an estimated ~$54 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Health & Performance buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of DTC Wellness decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (drinkag1.com/techfounde) + Custom Promo Code • Pilot Rate: $7,128 total for 3 flights ($32 effective CPM — 15% below category benchmark of $42 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does AG1 (Athletic Greens) spend on podcast and newsletter sponsorships in 2026?
AG1 (Athletic Greens) invests an estimated $1,420,000/month across high-intent podcasts, newsletters, and YouTube creators in the Health & Performance space. With an average effective CPM of $42 and a 88% multi-flight renewal velocity, AG1 (Athletic Greens) relies heavily on custom vanity URLs (drinkag1.com/{show}) and promo-code attribution. Across verified placements in SponsorRadar, placements average $42 CPM with an estimated monthly category investment of $1,420,000.
What is the 3x-Renewal Rule for evaluating AG1 (Athletic Greens) Podcast, Newsletter & YouTube Sponsorship Spend (88% 3x-Renewal Rate)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.