Huberman Lab Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Huberman Lab (Dr. Andrew Huberman) reaches an estimated 1,250,000 high-intent listeners/readers per release in Neuroscience, Health & Human Performance. With an effective benchmark CPM of $54 and an estimated $67,500 host-read mid-roll placement cost, 13 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| AG1 (Athletic Greens) |
Huberman Lab
Podcast & YouTube
|
18x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (90s) (00:12:40 - 00:14:12) | drinkag1.com/huberman • Code: HUBERMAN | $1,215,000 ($54 CPM) |
| LMNT Electrolytes |
Huberman Lab
Podcast & YouTube
|
17x RENEWED • PROVEN ROI | 100/100 | Pre-Roll Host-Read (60s) (00:01:05 - 00:02:05) | drinklmnt.com/huberman • Code: HUBERMAN | $1,147,500 ($54 CPM) |
| Eight Sleep |
Huberman Lab
Podcast & YouTube
|
16x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (90s) (00:28:10 - 00:29:40) | eightsleep.com/huberman • Code: HUBERMAN | $1,080,000 ($54 CPM) |
| WHOOP |
Huberman Lab
Podcast & YouTube
|
12x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (75s) (00:41:00 - 00:42:15) | join.whoop.com/huberman • Code: HUBERMAN | $810,000 ($54 CPM) |
| Athletic Brewing Co. |
Huberman Lab
Podcast & YouTube
|
8x RENEWED • PROVEN ROI | 100/100 | Post-Roll Host-Read (45s) (01:14:20 - 01:15:05) | athleticbrewing.com/huberman • Code: HUBERMAN | $336,000 ($54 CPM) |
Subject: AG1 (Athletic Greens) x Tech & Founder Weekly — Saw your 18x renewal on Huberman Lab ($32 CPM 3-Flight Pilot) Hi AG1 (Athletic Greens) Partnerships Team (VP of Creator Partnerships), I track verified sponsorship renewals across Neuroscience, Health & Human Performance via SponsorRadar, and noticed AG1 (Athletic Greens) has run 18 verified flights on Huberman Lab (drinkag1.com/huberman | code: HUBERMAN) at an estimated ~$54 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Neuroscience, Health & Human Performance buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of DTC Wellness decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (drinkag1.com/techfounde) + Custom Promo Code • Pilot Rate: $7,128 total for 3 flights ($32 effective CPM — 15% below category benchmark of $42 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does AG1 (Athletic Greens) spend on podcast and newsletter sponsorships in 2026?
Huberman Lab (Dr. Andrew Huberman) reaches an estimated 1,250,000 high-intent listeners/readers per release in Neuroscience, Health & Human Performance. With an effective benchmark CPM of $54 and an estimated $67,500 host-read mid-roll placement cost, 13 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $54 CPM with an estimated monthly category investment of $270,000.
What is the 3x-Renewal Rule for evaluating Huberman Lab Sponsors, Ad Rates & $54 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.