PostHog Sponsorship Spend Ledger, 3x-Renewal Shows & Outbound Pitch Playbook
PostHog invests an estimated $195,000/month across high-intent podcasts, newsletters, and YouTube creators in the Product OS & Analytics space. With an average effective CPM of $55 and a 87% multi-flight renewal velocity, PostHog relies heavily on custom vanity URLs (posthog.com/{show}) and promo-code attribution.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| PostHog |
Newsletter & Podcast
|
9x RENEWED • PROVEN ROI | 100/100 | Primary Newsletter Block (Top Sponsor Callout) | posthog.com/pragmatic • Code: PRAGMATIC | $238,500 ($74 CPM) |
| PostHog |
Newsletter
|
8x RENEWED • PROVEN ROI | 100/100 | Primary PLG Newsletter Slot (Header Feature) | posthog.com/elena • Code: ELENA | $33,600 ($68 CPM) |
Subject: PostHog x Tech & Founder Weekly: Saw your 9x renewal on The Pragmatic Engineer ($41 CPM 3-Flight Pilot) Hi PostHog Partnerships Team (Head of Newsletter & Creator Buying), I track verified sponsorship renewals across Product OS & Analytics via SponsorRadar, and noticed PostHog has run 9 verified flights on The Pragmatic Engineer (posthog.com/pragmatic | code: PRAGMATIC) at an estimated ~$74 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $9,306 total ($41 effective CPM — 15% below $55 category benchmark) • Single Insertion Rate Floor: $3,525/episode • Direct Buyer Email: sp***@posthog.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does PostHog spend on podcast and newsletter sponsorships in 2026?
PostHog invests an estimated $195,000/month across high-intent podcasts, newsletters, and YouTube creators in the Product OS & Analytics space. With an average effective CPM of $55 and a 87% multi-flight renewal velocity, PostHog relies heavily on custom vanity URLs (posthog.com/{show}) and promo-code attribution. Across verified placements in SponsorRadar, placements average $55 CPM with an estimated monthly category investment of $195,000.
What is the 3x-Renewal Rule for evaluating PostHog Podcast, Newsletter & YouTube Sponsorship Spend (87% 3x-Renewal Rate)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
