Not Boring by Packy McCormick Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Not Boring by Packy McCormick (Packy McCormick) reaches an estimated 235,000 high-intent listeners/readers per release in Deep Tech, Frontier Startups & Optimism. With an effective benchmark CPM of $68 and an estimated $15,980 host-read mid-roll placement cost, 13 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Mercury |
Newsletter & Podcast
|
8x RENEWED • PROVEN ROI | 100/100 | Primary Deep-Dive Sponsor (Header Essay Intro) | mercury.com/notboring • Code: NOTBORING | $127,840 ($68 CPM) |
Subject: Mercury x Tech & Founder Weekly: Saw your 8x renewal on Not Boring by Packy McCormick ($49 CPM 3-Flight Pilot) Hi Mercury Partnerships Team (Brand Partnerships Lead), I track verified sponsorship renewals across Deep Tech, Frontier Startups & Optimism via SponsorRadar, and noticed Mercury has run 8 verified flights on Not Boring by Packy McCormick (mercury.com/notboring | code: NOTBORING) at an estimated ~$68 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $11,088 total ($49 effective CPM — 15% below $66 category benchmark) • Single Insertion Rate Floor: $4,200/episode • Direct Buyer Email: sp***@mercury.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Mercury spend on podcast and newsletter sponsorships in 2026?
Not Boring by Packy McCormick (Packy McCormick) reaches an estimated 235,000 high-intent listeners/readers per release in Deep Tech, Frontier Startups & Optimism. With an effective benchmark CPM of $68 and an estimated $15,980 host-read mid-roll placement cost, 13 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $68 CPM with an estimated monthly category investment of $63,920.
What is the 3x-Renewal Rule for evaluating Not Boring by Packy McCormick Sponsors, Ad Rates & $68 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
