Ramp Sponsorship Spend Ledger, 3x-Renewal Shows & Outbound Pitch Playbook
Ramp invests an estimated $790,000/month across high-intent podcasts, newsletters, and YouTube creators in the Fintech / Corporate Cards space. With an average effective CPM of $68 and a 86% multi-flight renewal velocity, Ramp relies heavily on custom vanity URLs (ramp.com/{show}) and promo-code attribution.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Ramp |
Morning Brew Daily
Newsletter & Podcast
|
15x RENEWED • PROVEN ROI | 100/100 | Primary Newsletter Integration (Primary Story #1) | ramp.com/brew • Code: BREW250 | $825,000 ($44 CPM) |
| Ramp |
Acquired
Podcast
|
10x RENEWED • PROVEN ROI | 100/100 | Title Mid-Roll Deep-Dive (120s) (01:12:00 - 01:14:04) | ramp.com/acquired • Code: ACQUIRED | $485,000 ($78 CPM) |
| Ramp |
Odd Lots (Bloomberg)
Podcast
|
9x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:19:40 - 00:20:42) | ramp.com/oddlots • Code: ODDLOTS | $257,040 ($68 CPM) |
| Ramp |
The All-In Podcast
Podcast & YouTube
|
8x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:29:15 - 00:30:18) | ramp.com/allin • Code: ALLIN | $353,600 ($65 CPM) |
Subject: Ramp x Tech & Founder Weekly — Saw your 15x renewal on Morning Brew Daily ($51 CPM 3-Flight Pilot) Hi Ramp Partnerships Team (Director of Growth & Podcasts), I track verified sponsorship renewals across Fintech / Corporate Cards via SponsorRadar, and noticed Ramp has run 15 verified flights on Morning Brew Daily (ramp.com/brew | code: BREW250) at an estimated ~$44 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Fintech / Corporate Cards buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of B2B Fintech decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (ramp.com/techfounde) + Custom Promo Code • Pilot Rate: $11,484 total for 3 flights ($51 effective CPM — 15% below category benchmark of $68 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does Ramp spend on podcast and newsletter sponsorships in 2026?
Ramp invests an estimated $790,000/month across high-intent podcasts, newsletters, and YouTube creators in the Fintech / Corporate Cards space. With an average effective CPM of $68 and a 86% multi-flight renewal velocity, Ramp relies heavily on custom vanity URLs (ramp.com/{show}) and promo-code attribution. Across verified placements in SponsorRadar, placements average $68 CPM with an estimated monthly category investment of $790,000.
What is the 3x-Renewal Rule for evaluating Ramp Podcast, Newsletter & YouTube Sponsorship Spend (86% 3x-Renewal Rate)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.