Acquired Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Acquired (Ben Gilbert & David Rosenthal) reaches an estimated 520,000 high-intent listeners/readers per release in Deep-Dive Tech History & Strategy. With an effective benchmark CPM of $78 and an estimated $40,500 host-read mid-roll placement cost, 11 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Vanta |
Acquired
Podcast
|
11x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (90s) (01:45:10 - 01:46:40) | vanta.com/acquired • Code: ACQUIRED | $445,500 ($78 CPM) |
| Ramp |
Acquired
Podcast
|
10x RENEWED • PROVEN ROI | 100/100 | Title Mid-Roll Deep-Dive (120s) (01:12:00 - 01:14:04) | ramp.com/acquired • Code: ACQUIRED | $485,000 ($78 CPM) |
| Mercury |
Acquired
Podcast
|
9x RENEWED • PROVEN ROI | 100/100 | Pre-Roll Host-Read (90s) (00:03:10 - 00:04:40) | mercury.com/acquired • Code: ACQUIRED | $364,500 ($78 CPM) |
| Anthropic (Claude) |
Acquired
Podcast
|
6x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Deep-Dive (90s) (00:54:00 - 00:55:30) | anthropic.com/acquired • Code: ACQUIRED | $243,000 ($78 CPM) |
Subject: Vanta x Tech & Founder Weekly — Saw your 11x renewal on Acquired ($52 CPM 3-Flight Pilot) Hi Vanta Partnerships Team (Director of Demand Gen & Audio), I track verified sponsorship renewals across Deep-Dive Tech History & Strategy via SponsorRadar, and noticed Vanta has run 11 verified flights on Acquired (vanta.com/acquired | code: ACQUIRED) at an estimated ~$78 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Deep-Dive Tech History & Strategy buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of B2B Security decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (vanta.com/techfounde) + Custom Promo Code • Pilot Rate: $11,682 total for 3 flights ($52 effective CPM — 15% below category benchmark of $69 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does Vanta spend on podcast and newsletter sponsorships in 2026?
Acquired (Ben Gilbert & David Rosenthal) reaches an estimated 520,000 high-intent listeners/readers per release in Deep-Dive Tech History & Strategy. With an effective benchmark CPM of $78 and an estimated $40,500 host-read mid-roll placement cost, 11 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $78 CPM with an estimated monthly category investment of $162,000.
What is the 3x-Renewal Rule for evaluating Acquired Sponsors, Ad Rates & $78 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.