Supabase Sponsorship Spend Ledger, 3x-Renewal Shows & Outbound Pitch Playbook
Supabase invests an estimated $270,000/month across high-intent podcasts, newsletters, and YouTube creators in the Postgres Backend-as-a-Service space. With an average effective CPM of $56 and a 84% multi-flight renewal velocity, Supabase relies heavily on custom vanity URLs (supabase.com/{show}) and promo-code attribution.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Supabase |
TLDR Newsletter
Newsletter
|
11x RENEWED • PROVEN ROI | 100/100 | Primary Dev Newsletter Block (Top Banner Block #1) | supabase.com/tldr • Code: TLDRSUPA | $308,000 ($52 CPM) |
| Supabase |
Fireship
YouTube & Newsletter
|
9x RENEWED • PROVEN ROI | 100/100 | YouTube Code Report Sponsor (45s) (00:03:05 - 00:03:50) | supabase.com/fireship • Code: FIRESHIP | $405,900 ($55 CPM) |
Subject: Supabase x Tech & Founder Weekly — Saw your 11x renewal on TLDR Newsletter ($42 CPM 3-Flight Pilot) Hi Supabase Partnerships Team (Head of DevRel & Sponsorships), I track verified sponsorship renewals across Postgres Backend-as-a-Service via SponsorRadar, and noticed Supabase has run 11 verified flights on TLDR Newsletter (supabase.com/tldr | code: TLDRSUPA) at an estimated ~$52 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Postgres Backend-as-a-Service buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of B2B DevTools decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (supabase.com/techfounde) + Custom Promo Code • Pilot Rate: $9,504 total for 3 flights ($42 effective CPM — 15% below category benchmark of $56 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does Supabase spend on podcast and newsletter sponsorships in 2026?
Supabase invests an estimated $270,000/month across high-intent podcasts, newsletters, and YouTube creators in the Postgres Backend-as-a-Service space. With an average effective CPM of $56 and a 84% multi-flight renewal velocity, Supabase relies heavily on custom vanity URLs (supabase.com/{show}) and promo-code attribution. Across verified placements in SponsorRadar, placements average $56 CPM with an estimated monthly category investment of $270,000.
What is the 3x-Renewal Rule for evaluating Supabase Podcast, Newsletter & YouTube Sponsorship Spend (84% 3x-Renewal Rate)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.