Indie Hackers Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Indie Hackers (Channing Allen & Courtland Allen) reaches an estimated 180,000 high-intent listeners/readers per release in Bootstrapped SaaS & Solo Founders. With an effective benchmark CPM of $53 and an estimated $9,540 host-read mid-roll placement cost, 9 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Loom (Atlassian) |
Newsletter & Podcast
|
6x RENEWED • PROVEN ROI | 100/100 | Primary Newsletter Block (Top Feature) | loom.com/indiehackers • Code: INDIE | $57,240 ($53 CPM) |
Subject: Loom (Atlassian) x Tech & Founder Weekly: Saw your 6x renewal on Indie Hackers ($38 CPM 3-Flight Pilot) Hi Loom (Atlassian) Partnerships Team (Creator Growth Manager), I track verified sponsorship renewals across Bootstrapped SaaS & Solo Founders via SponsorRadar, and noticed Loom (Atlassian) has run 6 verified flights on Indie Hackers (loom.com/indiehackers | code: INDIE) at an estimated ~$53 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $8,514 total ($38 effective CPM — 15% below $50 category benchmark) • Single Insertion Rate Floor: $3,225/episode • Direct Buyer Email: cr***@loom.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Loom (Atlassian) spend on podcast and newsletter sponsorships in 2026?
Indie Hackers (Channing Allen & Courtland Allen) reaches an estimated 180,000 high-intent listeners/readers per release in Bootstrapped SaaS & Solo Founders. With an effective benchmark CPM of $53 and an estimated $9,540 host-read mid-roll placement cost, 9 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $53 CPM with an estimated monthly category investment of $38,160.
What is the 3x-Renewal Rule for evaluating Indie Hackers Sponsors, Ad Rates & $53 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
