The Plain Bagel Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
The Plain Bagel (Richard Coffin, CFA) reaches an estimated 380,000 high-intent listeners/readers per release in Financial Analysis, Valuation & Investing. With an effective benchmark CPM of $54 and an estimated $20,520 host-read mid-roll placement cost, 10 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Ridge Wallet |
YouTube
|
6x RENEWED • PROVEN ROI | 100/100 | YouTube Mid-Roll (60s) (00:07:40 - 00:08:40) | ridge.com/bagel • Code: BAGEL | $123,120 ($54 CPM) |
Subject: Ridge Wallet x Tech & Founder Weekly: Saw your 6x renewal on The Plain Bagel ($24 CPM 3-Flight Pilot) Hi Ridge Wallet Partnerships Team (VP Creator & YouTube Media), I track verified sponsorship renewals across Financial Analysis, Valuation & Investing via SponsorRadar, and noticed Ridge Wallet has run 6 verified flights on The Plain Bagel (ridge.com/bagel | code: BAGEL) at an estimated ~$54 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $5,346 total ($24 effective CPM — 15% below $32 category benchmark) • Single Insertion Rate Floor: $2,025/episode • Direct Buyer Email: cr***@ridge.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Ridge Wallet spend on podcast and newsletter sponsorships in 2026?
The Plain Bagel (Richard Coffin, CFA) reaches an estimated 380,000 high-intent listeners/readers per release in Financial Analysis, Valuation & Investing. With an effective benchmark CPM of $54 and an estimated $20,520 host-read mid-roll placement cost, 10 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $54 CPM with an estimated monthly category investment of $82,080.
What is the 3x-Renewal Rule for evaluating The Plain Bagel Sponsors, Ad Rates & $54 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).

