The Cloudcast Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
The Cloudcast (Aaron Delp & Brian Gracely) reaches an estimated 135,000 high-intent listeners/readers per release in DevOps, Kubernetes, Platform Engineering. With an effective benchmark CPM of $59 and an estimated $7,965 host-read mid-roll placement cost, 9 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Datadog |
Podcast
|
10x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:11:30 - 00:12:30) | datadoghq.com/cloudcast • Code: CLOUDCAST | $79,650 ($59 CPM) |
Subject: Datadog x Tech & Founder Weekly: Saw your 10x renewal on The Cloudcast ($49 CPM 3-Flight Pilot) Hi Datadog Partnerships Team (Technical Media Buyer), I track verified sponsorship renewals across DevOps, Kubernetes, Platform Engineering via SponsorRadar, and noticed Datadog has run 10 verified flights on The Cloudcast (datadoghq.com/cloudcast | code: CLOUDCAST) at an estimated ~$59 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $11,088 total ($49 effective CPM — 15% below $66 category benchmark) • Single Insertion Rate Floor: $4,200/episode • Direct Buyer Email: co***@datadoghq.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Datadog spend on podcast and newsletter sponsorships in 2026?
The Cloudcast (Aaron Delp & Brian Gracely) reaches an estimated 135,000 high-intent listeners/readers per release in DevOps, Kubernetes, Platform Engineering. With an effective benchmark CPM of $59 and an estimated $7,965 host-read mid-roll placement cost, 9 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $59 CPM with an estimated monthly category investment of $31,860.
What is the 3x-Renewal Rule for evaluating The Cloudcast Sponsors, Ad Rates & $59 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
