Kalshi Sponsorship Spend Ledger, 3x-Renewal Shows & Outbound Pitch Playbook
Kalshi invests an estimated $420,000/month across high-intent podcasts, newsletters, and YouTube creators in the Regulated Prediction Markets space. With an average effective CPM of $55 and a 83% multi-flight renewal velocity, Kalshi relies heavily on custom vanity URLs (kalshi.com/{show}) and promo-code attribution.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Kalshi |
YouTube & Podcast
|
7x RENEWED • PROVEN ROI | 100/100 | YouTube Mid-Roll (60s) (00:06:10 - 00:07:10) | kalshi.com/boyle • Code: BOYLE | $140,420 ($59 CPM) |
| Kalshi |
Podcast & YouTube
|
6x RENEWED • PROVEN ROI | 100/100 | Pre-Roll Callout (45s) (00:01:10 - 00:01:55) | kalshi.com/allin • Code: ALLIN | $265,200 ($65 CPM) |
Subject: Kalshi x Tech & Founder Weekly: Saw your 7x renewal on Patrick Boyle On Finance ($41 CPM 3-Flight Pilot) Hi Kalshi Partnerships Team (Head of Creator & Podcast Growth), I track verified sponsorship renewals across Regulated Prediction Markets via SponsorRadar, and noticed Kalshi has run 7 verified flights on Patrick Boyle On Finance (kalshi.com/boyle | code: BOYLE) at an estimated ~$59 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $9,306 total ($41 effective CPM — 15% below $55 category benchmark) • Single Insertion Rate Floor: $3,525/episode • Direct Buyer Email: cr***@kalshi.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Kalshi spend on podcast and newsletter sponsorships in 2026?
Kalshi invests an estimated $420,000/month across high-intent podcasts, newsletters, and YouTube creators in the Regulated Prediction Markets space. With an average effective CPM of $55 and a 83% multi-flight renewal velocity, Kalshi relies heavily on custom vanity URLs (kalshi.com/{show}) and promo-code attribution. Across verified placements in SponsorRadar, placements average $55 CPM with an estimated monthly category investment of $420,000.
What is the 3x-Renewal Rule for evaluating Kalshi Podcast, Newsletter & YouTube Sponsorship Spend (83% 3x-Renewal Rate)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
