Fireship Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Fireship (Jeff Delaney) reaches an estimated 820,000 high-intent listeners/readers per release in High-Velocity Code Report & Dev News. With an effective benchmark CPM of $55 and an estimated $45,100 host-read mid-roll placement cost, 14 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Supabase |
Fireship
YouTube & Newsletter
|
9x RENEWED • PROVEN ROI | 100/100 | YouTube Code Report Sponsor (45s) (00:03:05 - 00:03:50) | supabase.com/fireship • Code: FIRESHIP | $405,900 ($55 CPM) |
| Clerk |
Fireship
YouTube & Newsletter
|
8x RENEWED • PROVEN ROI | 100/100 | YouTube Code Report Sponsor (45s) (00:02:55 - 00:03:40) | clerk.com/fireship • Code: FIRESHIP | $360,800 ($55 CPM) |
| Warp Terminal |
Fireship
YouTube & Newsletter
|
6x RENEWED • PROVEN ROI | 100/100 | YouTube Code Report Sponsor (45s) (00:02:40 - 00:03:25) | warp.dev/fireship • Code: FIRESHIP | $270,600 ($55 CPM) |
Subject: Supabase x Tech & Founder Weekly — Saw your 9x renewal on Fireship ($42 CPM 3-Flight Pilot) Hi Supabase Partnerships Team (Head of DevRel & Sponsorships), I track verified sponsorship renewals across High-Velocity Code Report & Dev News via SponsorRadar, and noticed Supabase has run 9 verified flights on Fireship (supabase.com/fireship | code: FIRESHIP) at an estimated ~$55 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with High-Velocity Code Report & Dev News buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of B2B DevTools decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (supabase.com/techfounde) + Custom Promo Code • Pilot Rate: $9,504 total for 3 flights ($42 effective CPM — 15% below category benchmark of $56 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does Supabase spend on podcast and newsletter sponsorships in 2026?
Fireship (Jeff Delaney) reaches an estimated 820,000 high-intent listeners/readers per release in High-Velocity Code Report & Dev News. With an effective benchmark CPM of $55 and an estimated $45,100 host-read mid-roll placement cost, 14 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $55 CPM with an estimated monthly category investment of $180,400.
What is the 3x-Renewal Rule for evaluating Fireship Sponsors, Ad Rates & $55 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.