Waveform: The MKBHD Podcast Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Waveform: The MKBHD Podcast (Marques Brownlee & Andrew Manganelli) reaches an estimated 540,000 high-intent listeners/readers per release in Consumer Hardware, EVs & Tech Reviews. With an effective benchmark CPM of $52 and an estimated $28,080 host-read mid-roll placement cost, 15 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Ridge Wallet |
Waveform: The MKBHD Podcast
Podcast & YouTube
|
12x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:19:50 - 00:20:52) | ridge.com/waveform • Code: WAVEFORM | $336,960 ($52 CPM) |
| Eight Sleep |
Waveform: The MKBHD Podcast
Podcast & YouTube
|
7x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:31:00 - 00:32:05) | eightsleep.com/waveform • Code: WAVEFORM | $196,560 ($52 CPM) |
Subject: Ridge Wallet x Tech & Founder Weekly — Saw your 12x renewal on Waveform: The MKBHD Podcast ($24 CPM 3-Flight Pilot) Hi Ridge Wallet Partnerships Team (VP Creator & YouTube Media), I track verified sponsorship renewals across Consumer Hardware, EVs & Tech Reviews via SponsorRadar, and noticed Ridge Wallet has run 12 verified flights on Waveform: The MKBHD Podcast (ridge.com/waveform | code: WAVEFORM) at an estimated ~$52 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Consumer Hardware, EVs & Tech Reviews buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of DTC Consumer decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (ridge.com/techfounde) + Custom Promo Code • Pilot Rate: $5,346 total for 3 flights ($24 effective CPM — 15% below category benchmark of $32 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does Ridge Wallet spend on podcast and newsletter sponsorships in 2026?
Waveform: The MKBHD Podcast (Marques Brownlee & Andrew Manganelli) reaches an estimated 540,000 high-intent listeners/readers per release in Consumer Hardware, EVs & Tech Reviews. With an effective benchmark CPM of $52 and an estimated $28,080 host-read mid-roll placement cost, 15 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $52 CPM with an estimated monthly category investment of $112,320.
What is the 3x-Renewal Rule for evaluating Waveform: The MKBHD Podcast Sponsors, Ad Rates & $52 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.