NICHE DIRECTORY
B2B Fintech • VERIFIED 2026 LEDGER
Fintech, Corporate Card & CFO Podcast Sponsors (Ramp, Mercury, Brex, Stripe)
Comprehensive 2026 media-buying ledger for B2B Fintech. Tracks $3.12M in verified monthly creator spend at a $68 blended CPM across 3x+ renewed podcast, newsletter, and YouTube placements.
ESTIMATED MONTHLY SPEND
$3,120,000
BLENDED EFFECTIVE CPM
$68 CPM
VERIFIED PLACEMENTS
12 Active Flights
PARTNERSHIP CONTACT
podcast@betterhelp.com
Verified Ad-Read Timestamps, Promo Codes & 3x-Renewal Velocity
Open in Live Workbench
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Sentry |
Syntax.fm
Podcast & YouTube
|
24x RENEWED • PROVEN ROI | 100/100 | Title Show Sponsor (60s) (00:12:00 - 00:13:00) | sentry.io/syntax • Code: SYNTAX | $235,200 ($56 CPM) |
| HubSpot |
My First Million
Podcast & YouTube
|
22x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (75s) (00:14:50 - 00:16:05) | hubspot.com/mfm • Code: MFM | $523,160 ($58 CPM) |
| BetterHelp |
The Diary Of A CEO
Podcast & YouTube
|
21x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:39:10 - 00:40:10) | betterhelp.com/doac • Code: DOAC | $1,370,250 ($45 CPM) |
| HubSpot |
Marketing Against The Grain
Podcast & YouTube
|
20x RENEWED • PROVEN ROI | 100/100 | Title Sponsor Segment (60s) (00:08:20 - 00:09:20) | hubspot.com/matg • Code: MATG | $249,400 ($58 CPM) |
| HubSpot |
The Hustle & Trends
Newsletter
|
19x RENEWED • PROVEN ROI | 100/100 | Primary Daily Takeover (Header Callout) | hubspot.com/hustle • Code: HUSTLEAI | $608,000 ($46 CPM) |
| AG1 (Athletic Greens) |
Huberman Lab
Podcast & YouTube
|
18x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (90s) (00:12:40 - 00:14:12) | drinkag1.com/huberman • Code: HUBERMAN | $1,215,000 ($54 CPM) |
| LMNT Electrolytes |
Huberman Lab
Podcast & YouTube
|
17x RENEWED • PROVEN ROI | 100/100 | Pre-Roll Host-Read (60s) (00:01:05 - 00:02:05) | drinklmnt.com/huberman • Code: HUBERMAN | $1,147,500 ($54 CPM) |
| Shopify |
My First Million
Podcast & YouTube
|
17x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:26:40 - 00:27:42) | shopify.com/mfm • Code: MFM | $404,260 ($58 CPM) |
| Eight Sleep |
Huberman Lab
Podcast & YouTube
|
16x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (90s) (00:28:10 - 00:29:40) | eightsleep.com/huberman • Code: HUBERMAN | $1,080,000 ($54 CPM) |
| Shopify |
The Diary Of A CEO
Podcast & YouTube
|
15x RENEWED • PROVEN ROI | 100/100 | Pre-Roll Host-Read (60s) (00:00:40 - 00:01:40) | shopify.com/doac • Code: DOAC | $978,750 ($45 CPM) |
| Ramp |
Morning Brew Daily
Newsletter & Podcast
|
15x RENEWED • PROVEN ROI | 100/100 | Primary Newsletter Integration (Primary Story #1) | ramp.com/brew • Code: BREW250 | $825,000 ($44 CPM) |
| AG1 (Athletic Greens) |
Lex Fridman Podcast
Podcast & YouTube
|
15x RENEWED • PROVEN ROI | 100/100 | Pre-Roll Host-Read (60s) (00:01:45 - 00:02:50) | drinkag1.com/lex • Code: LEX | $684,000 ($48 CPM) |
READY-TO-SEND 3-FLIGHT PILOT PITCH
To: podcast@betterhelp.com (SVP Podcast Acquisition)
Unlock Full Contact Vault ($49/mo)
Subject: BetterHelp x Tech & Founder Weekly — Saw your 24x renewal on Syntax.fm ($22 CPM 3-Flight Pilot) Hi BetterHelp Partnerships Team (SVP Podcast Acquisition), I track verified sponsorship renewals across B2B Fintech via SponsorRadar, and noticed BetterHelp has run 24 verified flights on Syntax.fm (sentry.io/syntax | code: SYNTAX) at an estimated ~$56 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with B2B Fintech buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of DTC Healthcare decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (betterhelp.com/techfounde) + Custom Promo Code • Pilot Rate: $4,950 total for 3 flights ($22 effective CPM — 15% below category benchmark of $29 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
Frequently Asked Questions (Structured JSON-LD FAQPage)
How much does BetterHelp spend on podcast and newsletter sponsorships in 2026?
Comprehensive 2026 media-buying ledger for B2B Fintech. Tracks $3.12M in verified monthly creator spend at a $68 blended CPM across 3x+ renewed podcast, newsletter, and YouTube placements. Across verified placements in SponsorRadar, placements average $68 CPM with an estimated monthly category investment of $3,120,000.
What is the 3x-Renewal Rule for evaluating Fintech, Corporate Card & CFO Podcast Sponsors (Ramp, Mercury, Brex, Stripe)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.
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