Raycast Sponsorship Spend Ledger, 3x-Renewal Shows & Outbound Pitch Playbook
Raycast invests an estimated $165,000/month across high-intent podcasts, newsletters, and YouTube creators in the Developer Productivity space. With an average effective CPM of $52 and a 79% multi-flight renewal velocity, Raycast relies heavily on custom vanity URLs (raycast.com/{show}) and promo-code attribution.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Raycast |
Theo — t3.gg
YouTube
|
6x RENEWED • PROVEN ROI | 100/100 | YouTube Mid-Roll (60s) (00:04:50 - 00:05:50) | raycast.com/theo • Code: THEO30 | $68,820 ($62 CPM) |
| Raycast |
The Changelog
Podcast & Newsletter
|
5x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:16:40 - 00:17:40) | raycast.com/changelog • Code: CHANGELOG | $45,600 ($57 CPM) |
| Raycast |
Pointer.io
Newsletter
|
2x SCALING FLIGHT | 69/100 | Newsletter Top Link (Header Slot) | raycast.com/pointer • Code: POINTER | $7,600 ($62 CPM) |
Subject: Raycast x Tech & Founder Weekly — Saw your 6x renewal on Theo — t3.gg ($39 CPM 3-Flight Pilot) Hi Raycast Partnerships Team (Head of Community), I track verified sponsorship renewals across Developer Productivity via SponsorRadar, and noticed Raycast has run 6 verified flights on Theo — t3.gg (raycast.com/theo | code: THEO30) at an estimated ~$62 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Developer Productivity buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of B2B DevTools decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (raycast.com/techfounde) + Custom Promo Code • Pilot Rate: $8,712 total for 3 flights ($39 effective CPM — 15% below category benchmark of $52 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does Raycast spend on podcast and newsletter sponsorships in 2026?
Raycast invests an estimated $165,000/month across high-intent podcasts, newsletters, and YouTube creators in the Developer Productivity space. With an average effective CPM of $52 and a 79% multi-flight renewal velocity, Raycast relies heavily on custom vanity URLs (raycast.com/{show}) and promo-code attribution. Across verified placements in SponsorRadar, placements average $52 CPM with an estimated monthly category investment of $165,000.
What is the 3x-Renewal Rule for evaluating Raycast Podcast, Newsletter & YouTube Sponsorship Spend (79% 3x-Renewal Rate)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.