The Changelog Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
The Changelog (Adam Stacoviak & Jerod Santo) reaches an estimated 160,000 high-intent listeners/readers per release in Open Source, Systems & Software Craft. With an effective benchmark CPM of $57 and an estimated $9,120 host-read mid-roll placement cost, 11 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Raycast |
Podcast & Newsletter
|
5x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:16:40 - 00:17:40) | raycast.com/changelog • Code: CHANGELOG | $45,600 ($57 CPM) |
Subject: Raycast x Tech & Founder Weekly: Saw your 5x renewal on The Changelog ($39 CPM 3-Flight Pilot) Hi Raycast Partnerships Team (Head of Community), I track verified sponsorship renewals across Open Source, Systems & Software Craft via SponsorRadar, and noticed Raycast has run 5 verified flights on The Changelog (raycast.com/changelog | code: CHANGELOG) at an estimated ~$57 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $8,712 total ($39 effective CPM — 15% below $52 category benchmark) • Single Insertion Rate Floor: $3,300/episode • Direct Buyer Email: sp***@raycast.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Raycast spend on podcast and newsletter sponsorships in 2026?
The Changelog (Adam Stacoviak & Jerod Santo) reaches an estimated 160,000 high-intent listeners/readers per release in Open Source, Systems & Software Craft. With an effective benchmark CPM of $57 and an estimated $9,120 host-read mid-roll placement cost, 11 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $57 CPM with an estimated monthly category investment of $36,480.
What is the 3x-Renewal Rule for evaluating The Changelog Sponsors, Ad Rates & $57 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
