SaaStr Official Podcast Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
SaaStr Official Podcast (Jason Lemkin) reaches an estimated 240,000 high-intent listeners/readers per release in B2B Cloud Founders, CROs & VP Sales. With an effective benchmark CPM of $71 and an estimated $17,040 host-read mid-roll placement cost, 14 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Vanta |
Podcast & Newsletter
|
9x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:12:00 - 00:13:00) | vanta.com/saastr • Code: SAASTR | $153,360 ($71 CPM) |
| Intercom (Fin AI) |
Podcast & Newsletter
|
9x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:14:40 - 00:15:40) | intercom.com/saastr • Code: SAASTR | $153,360 ($71 CPM) |
| Brex |
Podcast & Newsletter
|
8x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:18:10 - 00:19:10) | brex.com/saastr • Code: SAASTR | $136,320 ($71 CPM) |
Subject: Vanta x Tech & Founder Weekly: Saw your 9x renewal on SaaStr Official Podcast ($52 CPM 3-Flight Pilot) Hi Vanta Partnerships Team (Director of Demand Gen & Audio), I track verified sponsorship renewals across B2B Cloud Founders, CROs & VP Sales via SponsorRadar, and noticed Vanta has run 9 verified flights on SaaStr Official Podcast (vanta.com/saastr | code: SAASTR) at an estimated ~$71 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $11,682 total ($52 effective CPM — 15% below $69 category benchmark) • Single Insertion Rate Floor: $4,425/episode • Direct Buyer Email: sp***@vanta.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Vanta spend on podcast and newsletter sponsorships in 2026?
SaaStr Official Podcast (Jason Lemkin) reaches an estimated 240,000 high-intent listeners/readers per release in B2B Cloud Founders, CROs & VP Sales. With an effective benchmark CPM of $71 and an estimated $17,040 host-read mid-roll placement cost, 14 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $71 CPM with an estimated monthly category investment of $68,160.
What is the 3x-Renewal Rule for evaluating SaaStr Official Podcast Sponsors, Ad Rates & $71 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
