Theo — t3.gg Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Theo — t3.gg (Theo Browne) reaches an estimated 185,000 high-intent listeners/readers per release in Full-Stack TypeScript, Web Dev & AI Engineering. With an effective benchmark CPM of $62 and an estimated $11,470 host-read mid-roll placement cost, 18 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Clerk |
Theo — t3.gg
YouTube
|
14x RENEWED • PROVEN ROI | 100/100 | YouTube Mid-Roll Integration (00:03:45 - 00:04:50) | clerk.com/theo • Code: THEO | $160,580 ($62 CPM) |
| Cursor AI |
Theo — t3.gg
YouTube
|
9x RENEWED • PROVEN ROI | 100/100 | YouTube Integration (60s) (00:05:40 - 00:06:40) | cursor.com/theo • Code: THEO | $103,230 ($62 CPM) |
| Framer |
Theo — t3.gg
YouTube
|
7x RENEWED • PROVEN ROI | 100/100 | YouTube Native Segment (65s) (00:05:10 - 00:06:15) | framer.com/theo • Code: THEO | $80,290 ($62 CPM) |
| Linear |
Theo — t3.gg
YouTube
|
6x RENEWED • PROVEN ROI | 100/100 | YouTube Integrated Segment (70s) (00:04:12 - 00:05:22) | linear.app/theo • Code: THEO | $68,820 ($62 CPM) |
| Raycast |
Theo — t3.gg
YouTube
|
6x RENEWED • PROVEN ROI | 100/100 | YouTube Mid-Roll (60s) (00:04:50 - 00:05:50) | raycast.com/theo • Code: THEO30 | $68,820 ($62 CPM) |
| Notion |
Theo — t3.gg
YouTube
|
5x RENEWED • PROVEN ROI | 100/100 | YouTube Mid-Roll Integration (00:06:15 - 00:07:20) | notion.com/theo • Code: THEONOTION | $57,350 ($62 CPM) |
Subject: Clerk x Tech & Founder Weekly — Saw your 14x renewal on Theo — t3.gg ($44 CPM 3-Flight Pilot) Hi Clerk Partnerships Team (DevRel & Creator Sponsorships), I track verified sponsorship renewals across Full-Stack TypeScript, Web Dev & AI Engineering via SponsorRadar, and noticed Clerk has run 14 verified flights on Theo — t3.gg (clerk.com/theo | code: THEO) at an estimated ~$62 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Full-Stack TypeScript, Web Dev & AI Engineering buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of B2B DevTools decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (clerk.com/techfounde) + Custom Promo Code • Pilot Rate: $9,900 total for 3 flights ($44 effective CPM — 15% below category benchmark of $59 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does Clerk spend on podcast and newsletter sponsorships in 2026?
Theo — t3.gg (Theo Browne) reaches an estimated 185,000 high-intent listeners/readers per release in Full-Stack TypeScript, Web Dev & AI Engineering. With an effective benchmark CPM of $62 and an estimated $11,470 host-read mid-roll placement cost, 18 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $62 CPM with an estimated monthly category investment of $45,880.
What is the 3x-Renewal Rule for evaluating Theo — t3.gg Sponsors, Ad Rates & $62 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.