Software Engineering Daily Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Software Engineering Daily (SE Daily Engineering Hosts) reaches an estimated 195,000 high-intent listeners/readers per release in Cloud Infrastructure, Databases & AI. With an effective benchmark CPM of $61 and an estimated $11,895 host-read mid-roll placement cost, 13 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Retool |
Podcast
|
8x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:13:15 - 00:14:15) | retool.com/sedaily • Code: SED | $95,160 ($61 CPM) |
Subject: Retool x Tech & Founder Weekly: Saw your 8x renewal on Software Engineering Daily ($47 CPM 3-Flight Pilot) Hi Retool Partnerships Team (Developer Relations & Media Lead), I track verified sponsorship renewals across Cloud Infrastructure, Databases & AI via SponsorRadar, and noticed Retool has run 8 verified flights on Software Engineering Daily (retool.com/sedaily | code: SED) at an estimated ~$61 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $10,494 total ($47 effective CPM — 15% below $62 category benchmark) • Single Insertion Rate Floor: $3,975/episode • Direct Buyer Email: sp***@retool.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Retool spend on podcast and newsletter sponsorships in 2026?
Software Engineering Daily (SE Daily Engineering Hosts) reaches an estimated 195,000 high-intent listeners/readers per release in Cloud Infrastructure, Databases & AI. With an effective benchmark CPM of $61 and an estimated $11,895 host-read mid-roll placement cost, 13 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $61 CPM with an estimated monthly category investment of $47,580.
What is the 3x-Renewal Rule for evaluating Software Engineering Daily Sponsors, Ad Rates & $61 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
