The Diary Of A CEO Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
The Diary Of A CEO (Steven Bartlett) reaches an estimated 1,450,000 high-intent listeners/readers per release in Business Leadership, Health & Mindset. With an effective benchmark CPM of $45 and an estimated $65,250 host-read mid-roll placement cost, 16 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| BetterHelp |
The Diary Of A CEO
Podcast & YouTube
|
21x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:39:10 - 00:40:10) | betterhelp.com/doac • Code: DOAC | $1,370,250 ($45 CPM) |
| Shopify |
The Diary Of A CEO
Podcast & YouTube
|
15x RENEWED • PROVEN ROI | 100/100 | Pre-Roll Host-Read (60s) (00:00:40 - 00:01:40) | shopify.com/doac • Code: DOAC | $978,750 ($45 CPM) |
| AG1 (Athletic Greens) |
The Diary Of A CEO
Podcast & YouTube
|
14x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (75s) (00:24:10 - 00:25:25) | drinkag1.com/doac • Code: DOAC | $913,500 ($45 CPM) |
| WHOOP |
The Diary Of A CEO
Podcast & YouTube
|
10x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:33:20 - 00:34:20) | join.whoop.com/doac • Code: DOAC | $652,500 ($45 CPM) |
Subject: BetterHelp x Tech & Founder Weekly — Saw your 21x renewal on The Diary Of A CEO ($22 CPM 3-Flight Pilot) Hi BetterHelp Partnerships Team (SVP Podcast Acquisition), I track verified sponsorship renewals across Business Leadership, Health & Mindset via SponsorRadar, and noticed BetterHelp has run 21 verified flights on The Diary Of A CEO (betterhelp.com/doac | code: DOAC) at an estimated ~$45 CPM. Because multi-flight renewals signal strong promo-code and vanity-URL conversion with Business Leadership, Health & Mindset buyers, I wanted to share an high-intent audience arbitrage opportunity with Tech & Founder Weekly: • Verified Reach: 75,000 active subscribers/listeners per release • Audience Fit: High concentration of DTC Healthcare decision-makers & technical buyers • De-Risked 3-Flight Pilot: 3x 60-second Host-Read Mid-Rolls + Dedicated Vanity Slug (betterhelp.com/techfounde) + Custom Promo Code • Pilot Rate: $4,950 total for 3 flights ($22 effective CPM — 15% below category benchmark of $29 CPM) • Conversion Guarantee: If your vanity URL doesn't hit your baseline click-through benchmark across the first 3 flights, we run a 4th make-good insertion free. Worth a quick 10-minute look at our Q4/Q1 attribution deck this Thursday? Best, [Your Name] Tech & Founder Weekly • Verified via SponsorRadar Intelligence
How much does BetterHelp spend on podcast and newsletter sponsorships in 2026?
The Diary Of A CEO (Steven Bartlett) reaches an estimated 1,450,000 high-intent listeners/readers per release in Business Leadership, Health & Mindset. With an effective benchmark CPM of $45 and an estimated $65,250 host-read mid-roll placement cost, 16 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $45 CPM with an estimated monthly category investment of $261,000.
What is the 3x-Renewal Rule for evaluating The Diary Of A CEO Sponsors, Ad Rates & $45 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot email template on this page to contact the partnerships team directly with verified CPM arbitrage and vanity-slug attribution.