Right Side Up vs. Oxford Road vs. Veritone One: Podcast & Creator Agency Buying Benchmarks
Compare how top performance audio & creator agencies (Right Side Up, Oxford Road, Veritone One) price 3-flight tests, enforce 1.5% CTR make-goods, and clear -18% floor CPMs.
Competitive Rate Audit-18% Floor
4-Flight Rate & Buyer Calculator
Audience Reach45,000 Reach
5k50k150k500k
$6,200 Package • $42 CPM
$1,550/flight vs. $1,890 rack (Saves $1,360)
Pre-Filled 4-Flight Pitch Script
Side-by-Side Results & Action Plan
| Option / Check | Measured Result | Recommended Step | Status |
|---|---|---|---|
| Right Side Up / Oxford Road / Veritone One | -18% 3-Flight Floor + 1.5% CTR Make-Good | Cleared 3-Flight Floor: Locked ($0 Email ↑) | VERIFIED 3x+ |
| Unbenchmarked Single-Slot Buying | Full Rack Rate Overpay (+22% to +35%) | Counterparty Floor Anchor • Save $4,380 on 3 flights | BENCHMARKED |
| IAB §4.2 / §7.1 Buyer Desk | Save $1,710–$6,525 Per 3-Flight Booking with Agency Floor Clauses | Row #1 Proof: sarah.kaufman@shopify.com (+ Right Side Up) | CLAUSE READY |
| Rows #2–#3 (Ramp) + 109-Row Vault | c***.t***@ramp.com (+ d.***@oxfordroad.com) | Enter Work Email Above ($0) or Unlock Vault ($29) | Unmask 3 Free ($0) ↑ |
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