Odd Lots (Bloomberg) Verified Sponsors, Mid-Roll Ad Rates & 3x-Renewal ROI Ledger
Odd Lots (Bloomberg) (Joe Weisenthal & Tracy Alloway) reaches an estimated 420,000 high-intent listeners/readers per release in Macroeconomics, Supply Chains & Rates. With an effective benchmark CPM of $68 and an estimated $28,560 host-read mid-roll placement cost, 11 brands have renewed 3 or more times.
| Brand | Show / Publication | Renewal Badge | ROI Score | Slot & Timestamp | Vanity URL & Code | Est. Spend |
|---|---|---|---|---|---|---|
| Ramp |
Podcast
|
9x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:19:40 - 00:20:42) | ramp.com/oddlots • Code: ODDLOTS | $257,040 ($68 CPM) |
| Snowflake |
Podcast
|
7x RENEWED • PROVEN ROI | 100/100 | Mid-Roll Host-Read (60s) (00:24:30 - 00:25:30) | snowflake.com/oddlots • Code: ODDLOTS | $199,920 ($68 CPM) |
Subject: Ramp x Tech & Founder Weekly: Saw your 9x renewal on Odd Lots (Bloomberg) ($51 CPM 3-Flight Pilot) Hi Ramp Partnerships Team (Director of Growth & Podcasts), I track verified sponsorship renewals across Macroeconomics, Supply Chains & Rates via SponsorRadar, and noticed Ramp has run 9 verified flights on Odd Lots (Bloomberg) (ramp.com/oddlots | code: ODDLOTS) at an estimated ~$68 CPM. • Your Configured Reach: 75,000 active subscribers/listeners per release • Recommended 3-Episode Pilot Quote: $11,484 total ($51 effective CPM — 15% below $68 category benchmark) • Single Insertion Rate Floor: $4,350/episode • Direct Buyer Email: sp***@ramp.com (🔒 Locked — $1.99 Pack) • Full 3-Flight Outreach Copy, Make-Good Guarantee Clause & 42-Brand CSV Ledger: [LOCKED IN FREE PREVIEW — UNLOCK 3-FILE SPONSOR PACK ($1.99 STRIPE EXPRESS)]
How much does Ramp spend on podcast and newsletter sponsorships in 2026?
Odd Lots (Bloomberg) (Joe Weisenthal & Tracy Alloway) reaches an estimated 420,000 high-intent listeners/readers per release in Macroeconomics, Supply Chains & Rates. With an effective benchmark CPM of $68 and an estimated $28,560 host-read mid-roll placement cost, 11 brands have renewed 3 or more times. Across verified placements in SponsorRadar, placements average $68 CPM with an estimated monthly category investment of $114,240.
What is the 3x-Renewal Rule for evaluating Odd Lots (Bloomberg) Sponsors, Ad Rates & $68 CPM Media-Kit Benchmark (2026)?
When a sponsor renews 3 or more times on the same podcast, newsletter, or YouTube channel, it confirms that promo-code redemptions and vanity URL conversions cleared the brand's CAC target.
How do I pitch or buy media based on this ledger?
Use the pre-built 3-flight pilot quote on this page or open the interactive Audience Reach calculator to price your show and unlock the verified partnerships buyer email ($1.99).
