Pitch the Buyer, Not Dead Inboxes.

Audit verified 3x+ podcast & newsletter sponsor renewals, negotiate at the -18% 3-flight floor CPM, and unlock 109 named buyer & agency desk contacts.

42 Active Brands • 46 Flagship Shows • 181 Verified Flights

SponsorRadar Creator Podcast Studio, Rate-Card Insertion Order & Renewal Analytics Desk

Live Acoustic & Rate-Card Desk

Verified 3x+ Renewal Ledger & IAB Make-Good Rider

-18% 3-Flight Floor

STEP 1 · PICK A BRAND OR SHOW

Rippling (Sample: Shopify) • sarah.kaufman@shopify.com (+ m.vance@rightsideup.co) • LinkedIn ↗

STEP 2 · COMPARE RACK VS. -18% FLOOR

-18% Floor Locked ($0 Email ↓) • Save $2,400 on 3 flights

STEP 3 · UNLOCK 3 FREE BUYER EMAILS ($0)

3 Free Credits + IAB Rider + .EML • Sample ($0) ↗

Step 1Search Any Brand or Creator Show

Brand or Show Name (or tap an example below)

Popular:

INSTANT OUTREACH ANGLE & ACTIVE SHOWS

Pitch Hook: “Saw Rippling renewed 3x+ on 20VC with Harry Stebbings — anchor 3-flight pilot at -18% Floor CPM ($0 Email ↓).”

Shows: 20VC with Harry Stebbings • The All-In Podcast • Syntax.fm • a***.m***@rippling.com · 3 Free Below ($0) ↓

Step 2 Spend, -18% Floor & 3x Renewals

Matched Entity

Rippling

rippling.com • Workforce Management & IT/HR

Est. Monthly Spend

$640,000

$65 Rack Rate

3x+ Renewal Velocity

100/100

2 Proven 3x+ Shows

Verified Buying Desk

VP Growth Marketing

a***.m***@rippling.com · 3 Free ($0) ←

Rate-Card Benchmark: RipplingSave $2,400/Slot at 3x Floor

1-Off Rack Rate$65 CPM ($20,800/slot)

3-Flight Floor (-18%)Locked (-18% • $0 ↑)

Category Peer Split$42–$47 eCPM

3-File Counterparty Pack: 109-Row CSV + IAB §7.1 Rider + .EMLSample Dossier ($0) ↗109-Row Vault ($29) →

VERIFIED AD-READ PLACEMENTS FOR RIPPLING Verified show placements, promo codes, and -18% 3-flight floor rates.

Row #1 Sample + 2 Free Credits ($0)

Show / Publication	Renewal Signal	Buyer Contact & Agency Desk	Vanity URL & Code	Est. Spend & 3x Floor
20VC with Harry Stebbings Podcast • 320K reach	9x RENEWED • PROVEN ROI RenewedonPeerShows(Last30Days)•5hago	Right Side Up + Internal Executive Media Desk: al***@rippling.com	rippling.com/20vc Code: 20VC	$201,600 ($70 CPM) 3x Floor: Locked ($0 Email ↑)
The All-In Podcast Podcast & YouTube • 680K reach	7x RENEWED • PROVEN ROI RenewedonPeerShows(Last30Days)•7hago	Right Side Up + Internal Executive Media Desk: al***@rippling.com	rippling.com/allin Code: ALLIN	$309,400 ($65 CPM) 3x Floor: Locked ($0 Email ↑)
Syntax.fm Podcast & YouTube • 175K reach	24x RENEWED • PROVEN ROI RenewedonPeerShows(Last30Days)•11hago	Direct DevRel & Creator Partnerships Desk: sa***@sentry.io	sentry.io/syntax Code: SYNTAX	$235,200 ($56 CPM) 3x Floor: Locked ($0 Email ↑)
+106 More Verified Buyer & Agency Desk Rows (Rows #4–#109) + IAB Make-Good Rider — Unlock 3 Free ($0) ↑ • Full 109-Row CSV Vault ($29) →

+ Customize Rate-Card Calculator, Audience Reach & 3-Flight Pitch Builder

3-Flight Pilot (75K Reach): Locked ($0 Email ↑) Open Rate & Pitch Builder ▾

Executive Rate-Card & 3-Flight Pitch Workbench

Rate & Pitch Workbench

Inspect Live Promo Codes & Flights ↑

4-Flight Rate & Buyer Calculator

Audience Reach45,000 Reach

5k50k150k500k

$6,200 Package • $42 CPM

$1,550/flight vs. $1,890 rack (Saves $1,360)

109-Row Vault ($29) →

Sponsor	Buyer	Direct Email
1. Shopify $40 Floor CPM Tim Ferriss	Sarah Kaufman	`sarah.kaufman@shopify.com`
2. Linear $45 Floor CPM Lenny's	Marcus Chen	`marcus.chen@linear.app`
3. HubSpot $39 Floor CPM Masters of Scale	Devon Brooks	`de***@hubspot.com ($0 ↑)`

Pre-Filled 4-Flight Pitch Script

.EML ↓ IAB Rider ↗ Sample ($0) ↗

To: sarah.kaufman@shopify.com (VP Growth & Creator Partnerships, Shopify), marcus.chen@linear.app (Head of Brand & Creator Partnerships, Linear)
Cc: m.vance@rightsideup.co (Right Side Up Desk)
Subject: 4-Placement Sponsor Package for Shopify ($6,200 Total @ $42 CPM • 45,000 Reach / 44% Open Rate)
Hi Sarah & Marcus — saw your team renewed 4x+ on peer shows. We reach 45,000 engaged operators (44% verified open/download rate) and can lock a 4-placement pilot package at $6,200 total ($1,550/placement vs. $1,890 rack — saving $1,360 at our -18% 4-flight bundle floor) with an IAB §7.1 85% reach make-good guarantee. Open to a 4-flight pilot test next month?

PART 2AAudit Show Quote vs. Floor

Target: 20VC with Harry Stebbings

Quoted ($)

Reach

LTV/AOV ($)

Unit Economics Verdict3-Flight Floor (-18%)

Quoted: $20,800 → Counter at -18% Floor (Locked — $0 Email ↑ • Save $2,400 overpay)

Break-Even: 36 signups @ $480 LTV • Est. ~5,760 clicks (1.8% CTR) • IO Rider §4.2 (-18% Cap) + §7.1 (1.5% CTR Make-Good)

PART 2BCompare Lookalike Options

$15,000 Budget → 1 Target Flight vs. 4 Lookalike Flights

Budget:

A • TARGET FLOOR$20,800 Rack → Locked (-18% Floor • $0 Email ↑)

B • LOOKALIKE #1Pragmatic Engineer ($5,640/slot)Rep: d***.c***@pragmaticengineer.com (+ m.***@rightsideup.co)

C • PEER ARBITRAGE4 Peer Flights @ $42–$47 CPM

PART 2CRedlined 3-Flight Counter-Offer Brief

Target Show: 20VC with Harry Stebbings • Published Rack: $20,800/slot → Counter at 3-Flight Floor: [GATED -18% FLOOR — Enter $0 Email Above]
Lookalike Benchmark: Pragmatic Engineer (120K reach, 84% Audience Overlap) @ $5,640/slot • Direct Rep: d***.c***@pragmaticengineer.com (+ m.***@rightsideup.co) (3-Flight Floor)
[DIRECT REP EMAIL & COUNTER-OFFER BRIEF GATED — Enter your work email in the "Unmask 3 Free Verified Buyer Emails ($0)" bar above to reveal & copy]

Broadcast Audio Console & Dynamic Insertion Telemetry

1. Verified Flight Telemetry

3x+ Renewed Shows (Rippling)

181 Flights

Verified 3x+ Agency Desk & -18% Floor CPM Ledger

2. Named Buying Desks ($0 ↑)

109 Brand Buyers & Agency Contacts

<1.4% Bounce

IAB §4.2 Make-Good Rider & 3-Flight Pilot Pack

3. Counterparty Protection ↗

IAB §4.2 Floor & §7.1 Make-Good Rider

Save $2,400

Explore Full 3x+ Renewed Sponsor Ledger, Sub-50K Niche Filter & 3-Show Comparison Matrix Expand 16 Flights ▾

Sponsor Brand	Creator Show & Channel	Flights & ROI Score	Ad Position & Timestamp	Vanity URL & Code	Cumulative Spend & Floor
Sentry Application Monitoring & Error Tracking	Syntax.fm Podcast & YouTube • 175K reach	24x RENEWED • PROVEN ROI 100/100 Verified ROI	Title Show Sponsor (60s) 00:12:00 - 00:13:00	sentry.io/syntax Code: SYNTAX	$235,200 ($56 CPM) 3x Floor: Locked ($0 ↑)
HubSpot B2B CRM & Marketing	My First Million Podcast & YouTube • 410K reach	22x RENEWED • PROVEN ROI 100/100 Verified ROI	Mid-Roll Host-Read (75s) 00:14:50 - 00:16:05	hubspot.com/mfm Code: MFM	$523,160 ($58 CPM) 3x Floor: Locked ($0 ↑)
BetterHelp Online Therapy & Mental Health	The Diary Of A CEO Podcast & YouTube • 1450K reach	21x RENEWED • PROVEN ROI 100/100 Verified ROI	Mid-Roll Host-Read (60s) 00:39:10 - 00:40:10	betterhelp.com/doac Code: DOAC	$1,370,250 ($45 CPM) 3x Floor: Locked ($0 ↑)
HubSpot B2B CRM & Marketing	Marketing Against The Grain Podcast & YouTube • 215K reach	20x RENEWED • PROVEN ROI 100/100 Verified ROI	Title Sponsor Segment (60s) 00:08:20 - 00:09:20	hubspot.com/matg Code: MATG	$249,400 ($58 CPM) 3x Floor: Locked ($0 ↑)
HubSpot B2B CRM & Marketing	The Hustle & Trends Newsletter • 2100K reach	19x RENEWED • PROVEN ROI 100/100 Verified ROI	Primary Daily Takeover Header Callout	hubspot.com/hustle Code: HUSTLEAI	$608,000 ($46 CPM) 3x Floor: Locked ($0 ↑)
AG1 (Athletic Greens) Health & Performance	Huberman Lab Podcast & YouTube • 1250K reach	18x RENEWED • PROVEN ROI 100/100 Verified ROI	Mid-Roll Host-Read (90s) 00:12:40 - 00:14:12	drinkag1.com/huberman Code: HUBERMAN	$1,215,000 ($54 CPM) 3x Floor: Locked ($0 ↑)
LMNT Electrolytes Health & Performance	Huberman Lab Podcast & YouTube • 1250K reach	17x RENEWED • PROVEN ROI 100/100 Verified ROI	Pre-Roll Host-Read (60s) 00:01:05 - 00:02:05	drinklmnt.com/huberman Code: HUBERMAN	$1,147,500 ($54 CPM) 3x Floor: Locked ($0 ↑)
Shopify Ecommerce Infrastructure	My First Million Podcast & YouTube • 410K reach	17x RENEWED • PROVEN ROI 100/100 Verified ROI	Mid-Roll Host-Read (60s) 00:26:40 - 00:27:42	shopify.com/mfm Code: MFM	$404,260 ($58 CPM) 3x Floor: $48 CPM (-18%)
Eight Sleep Health & Biohacking	Huberman Lab Podcast & YouTube • 1250K reach	16x RENEWED • PROVEN ROI 100/100 Verified ROI	Mid-Roll Host-Read (90s) 00:28:10 - 00:29:40	eightsleep.com/huberman Code: HUBERMAN	$1,080,000 ($54 CPM) 3x Floor: Locked ($0 ↑)
BetterHelp Online Therapy & Mental Health	Huberman Lab Podcast & YouTube • 1250K reach	16x RENEWED • PROVEN ROI 100/100 Verified ROI	Mid-Roll Host-Read (60s) 00:44:15 - 00:45:15	betterhelp.com/huberman Code: HUBERMAN	$720,000 ($36 CPM) 3x Floor: Locked ($0 ↑)
Shopify Ecommerce Infrastructure	The Diary Of A CEO Podcast & YouTube • 1450K reach	15x RENEWED • PROVEN ROI 100/100 Verified ROI	Pre-Roll Host-Read (60s) 00:00:40 - 00:01:40	shopify.com/doac Code: DOAC	$978,750 ($45 CPM) 3x Floor: $37 CPM (-18%)
Ramp Fintech / Corporate Cards	Morning Brew Daily Newsletter & Podcast • 4100K reach	15x RENEWED • PROVEN ROI 100/100 Verified ROI	Primary Newsletter Integration Primary Story #1	ramp.com/brew Code: BREW250	$825,000 ($44 CPM) 3x Floor: Locked ($0 ↑)
Warp Terminal AI Developer Terminal	Y Combinator Lightcone Podcast YouTube & Podcast • 410K reach	2x SCALING FLIGHT 69/100 Verified ROI	Mid-Roll Test Flight (45s) 00:16:10 - 00:16:55	warp.dev/yc Code: LIGHTCONE	$44,000 ($74 CPM) 3x Floor: Locked ($0 ↑)
Raycast Developer Productivity	Pointer.io Newsletter • 110K reach	2x SCALING FLIGHT 69/100 Verified ROI	Newsletter Top Link Header Slot	raycast.com/pointer Code: POINTER	$7,600 ($62 CPM) 3x Floor: Locked ($0 ↑)
Miro Visual Workspace	Animal Spirits Podcast & YouTube • 230K reach	1x TEST FLIGHT 54/100 Verified ROI	Pre-Roll Test Flight (30s) 00:01:00 - 00:01:30	miro.com/spirits Code: SPIRITS	$9,500 ($60 CPM) 3x Floor: Locked ($0 ↑)
Airtable Connected Apps Platform	Milk Road Daily Newsletter & Podcast • 310K reach	1x TEST FLIGHT 54/100 Verified ROI	Newsletter Secondary Ad Mid-Issue Box	airtable.com/milkroad Code: MILK	$6,200 ($56 CPM) 3x Floor: Locked ($0 ↑)

3-Show Flagship Comparison & Q4 Plan Share

Show	Rack vs. -18% Floor	CPM & Cost/Click	Shared 3x+ Sponsors
Lenny's Podcast (440K)	$14,500 → Locked ($0 ↑)	$54 Rack / Locked ($0 Email ↑)	Deel (12x), Linear (8x), Notion (9x)
Pragmatic Engineer (380K)	$12,500 → Locked ($0 ↑)	$48 Rack / Locked ($0 Email ↑)	Linear (8x), Vercel (6x), Retool (7x)
Latent Space AI (110K)	$3,400 → Locked ($0 ↑)	$36 Rack / Locked ($0 Email ↑)	Supabase (9x), Sentry (11x), Raycast (6x)

Compare Creator Pass ($19), 109-Row CSV + IO Vault ($29), or B2B Agency & Talent Management Desk ($149 One-Time) Creator, Vault & B2B Agency Desk ▾

Full 109-Row Named-Buyer & Agency CSV + Redlined IAB IO Make-Good Rider (.TXT) + Cold Outreach Sequences + 90-Day Renewal Alerts + B2B Agency HubSpot/Clay CRM & White-Label Rate Card.

SponsorRadar109 Verified Buyer & Agency Desk Rows • Save $2,400 Overpay

What Matters	SponsorRadar	25%-Fee Ad Networks	Guessing from Media Kits
Proof That Ads Actually Convert	Tracks 109+ placements that renewed 3 to 18 times on the same show	Pushes untested 1-time ad slots (68% churn)	No way to know if a sponsor lost money
Rate-Card Floor & Direct Contacts	109 Verified Buyer & Agency Desk Rows + -18% 3-flight floor counter-offer script	Takes 20%–30% middleman commission cut	Paying inflated rack rates or cold-emailing info@
Simple Pricing & Expense Receipt	$0 3-Credit Sample • $19 Creator Pass • $29 109-Row Vault • $149 B2B Agency Desk (One-Time)	Takes thousands in agency retainer fees	Weeks of manual transcript & promo tracking

Pitch the Buyer, Not Dead Inboxes.

Rate & Pitch Workbench

4-Flight Rate & Buyer Calculator

Built for Growth Media Buyers & Creators Who Refuse to Guess on Rates

109-Row Named-Buyer & Agency CSV + IO Rider • Save $2,400 Overpay

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