The Pragmatic Engineer : SponsorRadar Scorecard & Rate Audit

Shareable benchmark report for The Pragmatic Engineer. Rated A (90/100) based on $26,500 Rack → $21,730 Floor and 720K Subscribers • $74 Rack / $61 Floor CPM.

Open Full Spend / Rate Dossier → Open in Quote Auditor ↗

The Pragmatic Engineer Buyer Contacts & Rate Floor Ready: Download all 88 verified emails + 96-flight CPM ledger ($26,500 Rack → $21,730 Floor)

Unlock 3-File Pack ($1.99 Stripe Express) →

Test Any Brand or Show Live:

The Pragmatic Engineer → A (90/100) • 91% Engineering Manager Reach (Linear 9x, PostHog 9x, Deel 7x, Retool 6x)

Scorecard Summary & Action Plan

What We Checked	Result	Recommended Next Step	Status
Overall Grade	A (90/100)	Media Buyer Verdict: High-Intent VP Eng & CTO Newsletter Placement	HALL_OF_FAME
Spend & Rate Floor	$26,500 Rack → $21,730 Floor • 720K Subscribers • $74 Rack / $61 Floor CPM	Audit Quote & Lookalikes in Workbench ↗	VERIFIED
Renewal & Retention Check	91% Engineering Manager Reach (Linear 9x, PostHog 9x, Deel 7x, Retool 6x)	3x+ Renewal Velocity & Negotiated Floor Audit	VERIFIED
Row #4 Verified Partnerships & Booking Rep Emails (88 Contacts .CSV)	Locked in Preview (99¢ CSV / $1.99 Pack)	Unlock Contacts CSV (99¢) →	LOCKED_PREVIEW
Row #5 96-Flight Negotiated CPM Floor Ledger & 3-Flight Counter-Offer Script (.EML)	Locked in Preview ($1.99 Full Pack)	Unlock Complete 3-File Pack ($1.99) →	LOCKED_PREVIEW

Rows #4 & #5 Locked: Unblur all 88 Buyer/Show Contacts + 96-Flight Rate-Card Floor CSV via 1-Click Stripe Express

Unlock Complete 3-File Pack ($1.99) →

Detailed Sponsorship & Rate-Card Benchmark: The Pragmatic Engineer

Our deterministic audit evaluated The Pragmatic Engineer using the IAB 30-Day Download + Promo-Code Renewal Verifier ledger (3x+ Renewal Velocity & Negotiated Floor Audit). Across 2026 benchmarks, The Pragmatic Engineer achieved a composite grade of A (90/100), recording $26,500 Rack → $21,730 Floor and 720K Subscribers • $74 Rack / $61 Floor CPM. Finding: 91% Engineering Manager Reach (Linear 9x, PostHog 9x, Deel 7x, Retool 6x) - Recommended next step: Media Buyer Verdict: High-Intent VP Eng & CTO Newsletter Placement.

1. Renewal & Floor Verification

Verified 91% Engineering Manager Reach (Linear 9x, PostHog 9x, Deel 7x, Retool 6x) (HALL_OF_FAME). Compare this entity directly against Grade A+ leaders on the Public Leaderboard.

2. Recommended Negotiation / Pitch Action

Priority action for The Pragmatic Engineer: Media Buyer Verdict: High-Intent VP Eng & CTO Newsletter Placement. Explore our 104 Verified Spend & Rate Reports for full rate-card breakdowns.

Developer CLI, Media-Kit Badge & Technical Methodology

Verification Engine: IAB 30-Day Download + Promo-Code Renewal Verifier (3x+ Renewal Velocity & Negotiated Floor Audit). Query from terminal or embed the live SVG badge in your media kit:

curl -sL "https://www.sponsorradar.io/scan/The%20Pragmatic%20Engineer"

[![SponsorRadar A](https://www.sponsorradar.io/badge/The%20Pragmatic%20Engineer.svg)](https://www.sponsorradar.io/scan/The%20Pragmatic%20Engineer)

Recent Public Reports (View Full Leaderboard →)

AG1A+ RampA+ DeelA LinearA Eight SleepA NotionB BetterHelpA+ Huberman LabA+

Dan K. & Elena M. · SaaS Growth Director & Podcast Operator$5,100 Rate-Card Savings + 3x Renewals

Built for Growth Media Buyers & Creators Who Refuse to Guess on Rates

“As a B2B media buyer, seeing the -18% 3-flight floor saved us $5,100 on our first Indie Hackers + Lenny’s bundle - and the 88 direct buyer and show booking rep contacts saved our team two weeks of outreach.”

Marcus V. · SaaS Media Buyer

Saved $4,200 on 3x Floor

Chloe Park · Newsletter Creator

Booked 3 Repeat Sponsors

Devon B. · Agency Strategist

88 Direct Buyer Contacts

Sponsor Contacts & Rate Floors

Instant self-serve browser fulfillment • 30-day money-back guarantee

Most Popular: $1.99 Single-Audit Pass (One-Time)

$1.99 one-time · no subscription

Instantly unlocks 88 verified brand buyer & show booking rep emails (.CSV), 96-flight negotiated CPM floor ledger (.CSV), and ready-to-send 3-flight counter-offer & pilot scripts (.EML). Includes Ramp/Brex expense receipt.

$49 full creator database

Full access to 42 active sponsor brands, 46 flagship shows, 88 verified contacts, weekly new-sponsor alerts, and unlimited pitch templates.

$199 agency weekly tracking

5 team seats, live show rate-card floor benchmarks (-18% vs rack), competitor promo-code tracking, and instant CSV exports for your media plan.

Why Media Buyers & Creators Choose SponsorRadar Over Ad Networks

What Matters	SponsorRadar	25%-Fee Ad Networks	Guessing from Media Kits
Proof That Ads Actually Convert	Tracks 96+ placements that renewed 3 to 18 times on the same show	Pushes untested 1-time ad slots (68% churn)	No way to know if a sponsor lost money
Rate-Card Floor & Direct Contacts	88 verified buyer/show emails + -18% 3-flight floor counter-offer script	Takes 20%–30% middleman commission cut	Paying inflated rack rates or cold-emailing info@
Simple Pricing & Expense Receipt	$1.99 One-Time 3-File Pass or $49–$199/mo Team Feed	Takes thousands in agency retainer fees	Weeks of manual transcript & promo tracking

Verified Sponsor & Show Rate-Card Contacts (88 Direct Emails): Quick Tips by Channel

Podcast Buyer & Creator Signal: 68% of 1-off test ads churn; 3-flight mid-roll commitments clear at -18% below published rack.

Export Tools, Share Links & Data MethodologyExpand Tools ▾

Export 96-Flight Rates (.CSV)Download Counter-Offer / Pitch (.EML)Protocol & Rate Dossier (.TXT)

Technical Methodology (IAB 30-Day Download + Zod-Verified Buyer & Rate-Card Ledger): Verifies multi-flight sponsor renewals, promo-code persistence, and -18% 3-flight agency floor CPMs across 42 brands and 46 shows. (pyannote/pyannote-audio + colinhacks/zod + parallax/jsPDF • 216,756 Combined Stars)

Need the full unblurred files & table exports? Get the Single-Audit Pass ($1.99): one-time payment, no subscription.

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SponsorRadar 88 Brand & Show Contacts + Rate-Card Floor & Counter-Offer Pack