Track 3x+ Sponsors & CPMs
68% of one-off sponsorships never renew. Search any brand or show to audit negotiated 3-flight CPM floors (-18% vs. rack), verify 3x+ repeat sponsors, compare lookalike shows, and unlock 88 direct contacts (42 Brand Buyers + 46 Show Booking Reps).
Search any brand or show to see multi-quarter 3x+ renewals, promo codes & true spend.
Check if a show quote is overpriced vs. the -18% 3-flight floor or price your 3-episode pilot.
Shortlist shows/brands into your Q4 Media Plan or unlock all 88 contacts ($1.99 / $29 Full Ledger).
3-Step Rate & Pitch Workbench
Save $9,396/slot with a 3-flight commitment + 1.5% CTR make-good
Direct Rep: s***@flightstory.com (86% Audience Overlap)
Agency Desk: Tatari / Direct Performance Partnerships Desk
Redlined Media Buyer Dossier & Lookalike Plan (The Diary Of A CEO) • Published Rack Rate: $52,200/slot vs. Negotiated 3-Flight Floor: $42,804/slot (-18% • Save $9,396/read) • Lookalike #1 Benchmark: The Diary Of A CEO (680K reach, 86% Audience Overlap) - $20,400/slot | Rep: s***@flightstory.com • Included in $1.99 / $29 Pack: 1.5% CTR Make-Good Legal Clause, IAB 30-Day Download SLA & Unmasked Direct Booking Rep Emails
| Show / Publication | Renewal Signal | Buyer Contact & Agency Desk | Vanity URL & Code | Est. Spend & 3x Floor |
|---|---|---|---|---|
|
The Diary Of A CEO
Podcast & YouTube • 1450K reach
|
9x RENEWED • PROVEN ROI
NEW RSS BUDGET (20h ago)
|
p***@lennyspodcast.com
Head of Influencer & Audio Media • Tatari / Direct Performance Partnerships Desk Unlock Row (99¢) →
|
lennyspodcast.com/diary
Code: LENNYSDIARY
|
$522,000 ($40 CPM)
3x Floor: $33 CPM • ~$1.83 CPC
|
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ByteByteGo Newsletter & YouTube
Newsletter & YouTube • 980K reach
|
6x RENEWED • PROVEN ROI
NEW RSS BUDGET (28h ago)
|
p***@lennyspodcast.com
Head of Influencer & Audio Media • Tatari / Direct Performance Partnerships Desk Unlock Row (99¢) →
|
lennyspodcast.com/bytebytego
Code: LENNYSBYTEBY
|
$199,920 ($34 CPM)
3x Floor: $28 CPM • ~$1.56 CPC
|
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Fireship
YouTube & Newsletter • 820K reach
|
6x RENEWED • PROVEN ROI
NEW RSS BUDGET (17h ago)
|
p***@lennyspodcast.com
Head of Influencer & Audio Media • Tatari / Direct Performance Partnerships Desk Unlock Row (99¢) →
|
lennyspodcast.com/fireship
Code: LENNYSFIRESH
|
$157,440 ($32 CPM)
3x Floor: $26 CPM • ~$1.44 CPC
|
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ColdFusion
YouTube • 620K reach
|
6x RENEWED • PROVEN ROI
NEW RSS BUDGET (34h ago)
|
p***@lennyspodcast.com
Head of Influencer & Audio Media • Tatari / Direct Performance Partnerships Desk Unlock Row (99¢) →
|
lennyspodcast.com/coldfusion
Code: LENNYSCOLDFU
|
$111,600 ($30 CPM)
3x Floor: $25 CPM • ~$1.39 CPC
|
|
Syntax.fm Category Peer
Podcast & YouTube • 175K reach
|
24x RENEWED • PROVEN ROI
NEW RSS BUDGET (13h ago)
|
s***@sentry.io
Head of Developer Sponsorships • Direct DevRel & Creator Partnerships Desk Unlock Row (99¢) →
|
sentry.io/syntax
Code: SYNTAX
|
$235,200 ($56 CPM)
3x Floor: $46 CPM • ~$2.56 CPC
|
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My First Million Category Peer
Podcast & YouTube • 410K reach
|
22x RENEWED • PROVEN ROI
NEW RSS BUDGET (43h ago)
|
c***@hubspot.com
VP Podcast Network & Media • Internal Podcast Network & Demand Gen Desk Unlock Row (99¢) →
|
hubspot.com/mfm
Code: MFM
|
$523,160 ($58 CPM)
3x Floor: $48 CPM • ~$2.67 CPC
|
|
The Diary Of A CEO Category Peer
Podcast & YouTube • 1450K reach
|
21x RENEWED • PROVEN ROI
NEW RSS BUDGET (19h ago)
|
p***@betterhelp.com
SVP Podcast Acquisition • Oxford Road / Veritone One + Direct Growth Desk Unlock Row (99¢) →
|
betterhelp.com/doac
Code: DOAC
|
$1,370,250 ($45 CPM)
3x Floor: $37 CPM • ~$2.06 CPC
|
|
Marketing Against The Grain Category Peer
Podcast & YouTube • 215K reach
|
20x RENEWED • PROVEN ROI
NEW RSS BUDGET (23h ago)
|
c***@hubspot.com
VP Podcast Network & Media • Internal Podcast Network & Demand Gen Desk Unlock Row (99¢) →
|
hubspot.com/matg
Code: MATG
|
$249,400 ($58 CPM)
3x Floor: $48 CPM • ~$2.67 CPC
|
|
The Hustle & Trends Category Peer
Newsletter • 2100K reach
|
19x RENEWED • PROVEN ROI
NEW RSS BUDGET (45h ago)
|
c***@hubspot.com
VP Podcast Network & Media • Internal Podcast Network & Demand Gen Desk Unlock Row (99¢) →
|
hubspot.com/hustle
Code: HUSTLEAI
|
$608,000 ($46 CPM)
3x Floor: $38 CPM • ~$2.11 CPC
|
Top-Rated Industry Leaders
3x+ Renewed Sponsor Ledger
Filter verified multi-flight sponsorships by renewal frequency, channel, or B2B/DTC vertical. Click any Brand to inspect its spend or any Show to audit its rate card.
| Sponsor Brand | Creator Show & Channel | Flights & ROI Score | Ad Position & Timestamp | Vanity URL & Code | Cumulative Spend & Floor | Action |
|---|---|---|---|---|---|---|
|
Sentry
Application Monitoring & Error Tracking
|
Syntax.fm
Podcast & YouTube • 175K reach
|
24x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Title Show Sponsor (60s) 00:12:00 - 00:13:00 |
sentry.io/syntax Code: SYNTAX |
$235,200 ($56 CPM)
3x Floor: $46 CPM (-18%)
|
|
|
HubSpot
B2B CRM & Marketing
|
My First Million
Podcast & YouTube • 410K reach
|
22x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Mid-Roll Host-Read (75s) 00:14:50 - 00:16:05 |
hubspot.com/mfm Code: MFM |
$523,160 ($58 CPM)
3x Floor: $48 CPM (-18%)
|
|
|
BetterHelp
Online Therapy & Mental Health
|
The Diary Of A CEO
Podcast & YouTube • 1450K reach
|
21x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Mid-Roll Host-Read (60s) 00:39:10 - 00:40:10 |
betterhelp.com/doac Code: DOAC |
$1,370,250 ($45 CPM)
3x Floor: $37 CPM (-18%)
|
|
|
HubSpot
B2B CRM & Marketing
|
Marketing Against The Grain
Podcast & YouTube • 215K reach
|
20x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Title Sponsor Segment (60s) 00:08:20 - 00:09:20 |
hubspot.com/matg Code: MATG |
$249,400 ($58 CPM)
3x Floor: $48 CPM (-18%)
|
|
|
HubSpot
B2B CRM & Marketing
|
The Hustle & Trends
Newsletter • 2100K reach
|
19x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Primary Daily Takeover Header Callout |
hubspot.com/hustle Code: HUSTLEAI |
$608,000 ($46 CPM)
3x Floor: $38 CPM (-18%)
|
|
|
AG1 (Athletic Greens)
Health & Performance
|
Huberman Lab
Podcast & YouTube • 1250K reach
|
18x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Mid-Roll Host-Read (90s) 00:12:40 - 00:14:12 |
drinkag1.com/huberman Code: HUBERMAN |
$1,215,000 ($54 CPM)
3x Floor: $44 CPM (-18%)
|
|
|
LMNT Electrolytes
Health & Performance
|
Huberman Lab
Podcast & YouTube • 1250K reach
|
17x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Pre-Roll Host-Read (60s) 00:01:05 - 00:02:05 |
drinklmnt.com/huberman Code: HUBERMAN |
$1,147,500 ($54 CPM)
3x Floor: $44 CPM (-18%)
|
|
|
Shopify
Ecommerce Infrastructure
|
My First Million
Podcast & YouTube • 410K reach
|
17x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Mid-Roll Host-Read (60s) 00:26:40 - 00:27:42 |
shopify.com/mfm Code: MFM |
$404,260 ($58 CPM)
3x Floor: $48 CPM (-18%)
|
|
|
Eight Sleep
Health & Biohacking
|
Huberman Lab
Podcast & YouTube • 1250K reach
|
16x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Mid-Roll Host-Read (90s) 00:28:10 - 00:29:40 |
eightsleep.com/huberman Code: HUBERMAN |
$1,080,000 ($54 CPM)
3x Floor: $44 CPM (-18%)
|
|
|
BetterHelp
Online Therapy & Mental Health
|
Huberman Lab
Podcast & YouTube • 1250K reach
|
16x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Mid-Roll Host-Read (60s) 00:44:15 - 00:45:15 |
betterhelp.com/huberman Code: HUBERMAN |
$720,000 ($36 CPM)
3x Floor: $30 CPM (-18%)
|
|
|
Shopify
Ecommerce Infrastructure
|
The Diary Of A CEO
Podcast & YouTube • 1450K reach
|
15x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Pre-Roll Host-Read (60s) 00:00:40 - 00:01:40 |
shopify.com/doac Code: DOAC |
$978,750 ($45 CPM)
3x Floor: $37 CPM (-18%)
|
|
|
Ramp
Fintech / Corporate Cards
|
Morning Brew Daily
Newsletter & Podcast • 4100K reach
|
15x RENEWED • PROVEN ROI
100/100 Verified ROI
|
Primary Newsletter Integration Primary Story #1 |
ramp.com/brew Code: BREW250 |
$825,000 ($44 CPM)
3x Floor: $36 CPM (-18%)
|
|
|
Warp Terminal
AI Developer Terminal
|
Y Combinator Lightcone Podcast
YouTube & Podcast • 410K reach
|
2x SCALING FLIGHT
69/100 Verified ROI
|
Mid-Roll Test Flight (45s) 00:16:10 - 00:16:55 |
warp.dev/yc Code: LIGHTCONE |
$44,000 ($74 CPM)
3x Floor: $61 CPM (-18%)
|
|
|
Raycast
Developer Productivity
|
Pointer.io
Newsletter • 110K reach
|
2x SCALING FLIGHT
69/100 Verified ROI
|
Newsletter Top Link Header Slot |
raycast.com/pointer Code: POINTER |
$7,600 ($62 CPM)
3x Floor: $51 CPM (-18%)
|
|
|
Miro
Visual Workspace
|
Animal Spirits
Podcast & YouTube • 230K reach
|
1x TEST FLIGHT
54/100 Verified ROI
|
Pre-Roll Test Flight (30s) 00:01:00 - 00:01:30 |
miro.com/spirits Code: SPIRITS |
$9,500 ($60 CPM)
3x Floor: $49 CPM (-18%)
|
|
|
Airtable
Connected Apps Platform
|
Milk Road Daily
Newsletter & Podcast • 310K reach
|
1x TEST FLIGHT
54/100 Verified ROI
|
Newsletter Secondary Ad Mid-Issue Box |
airtable.com/milkroad Code: MILK |
$6,200 ($56 CPM)
3x Floor: $46 CPM (-18%)
|
|
Compare 3 Flagship Shows & Share Your Q4 Media Plan
Compare Effective CPM, -18% 3-Flight Agency Floor, Implied CPC, and Shared 3x+ Sponsors side-by-side - or click + Plan on any row above to customize your shortlist.
| Show / Media Property | Published Rack vs. -18% 3-Flight Floor | Effective CPM & Implied CPC | 3x+ Renewal Velocity & Shared Sponsors | Shortlist Action |
|---|---|---|---|---|
| Lenny's Podcast & Newsletter Podcast + Newsletter • 440K reach | $14,500 Rack → $11,890 Floor (Save $2,610/flight) | $54 Rack / $44 Floor eCPM (~$2.44 CPC) | 96/100 ROI • 14 Proven 3x+ Shared: Deel (12x), Linear (8x), Notion (9x) | |
| The Pragmatic Engineer Newsletter • 380K reach | $12,500 Rack → $10,250 Floor (Save $2,250/flight) | $48 Rack / $39 Floor eCPM (~$2.17 CPC) | 95/100 ROI • 11 Proven 3x+ Shared: Linear (8x), Vercel (6x), Retool (7x) | |
| Syntax.fm / Latent Space AI Podcast • 95K–140K reach (Moneyball Arbitrage) | $3,400 Rack → $2,788 Floor (Save $612/flight) | $36 Rack / $29 Floor eCPM (~$1.61 CPC) | 91/100 ROI • 86% Audience Overlap Shared: Supabase (9x), Sentry (11x), Raycast (6x) |
Benchmark creator quotes against the -18% 3-flight floor and reallocate budget into high-renewal lookalike shows.
Spot brands renewing 3+ times on peer shows and pitch partnerships leads directly with ready-to-send 3-episode pilot scripts.
Export 88 verified buyer and show booking contacts plus 96-flight CPM decay benchmarks in one spreadsheet.
Unlock 88 Contacts & Rate Floors
Instant browser download of all 3 production files (with Ramp/Brex expense-ready receipt): verified-buyer-contacts.csv (42 Brand Partnerships Leads + 46 Show Booking Reps), 96-flight-cpm-decay.csv (Rack vs. -18% 3-Flight Floor CPMs), and 3-flight-anchor-pitch.eml (Buyer Counter-Offer & Creator Pilot Scripts).
Most popular • All 88 Verified Brand & Show Emails (.CSV) + 96-Flight Floor Ledger (.CSV) + Redlined IO & Pitch Scripts (.EML)
2026 Spend & Rate Reports
View All 104 Spend Reports →BetterHelp Podcast, Newsletter & YouTube Sponsorship Spend (92% 3x-Renewal Rate)
AG1 (Athletic Greens) Podcast, Newsletter & YouTube Sponsorship Spend (88% 3x-Renewal Rate)
Shopify Podcast, Newsletter & YouTube Sponsorship Spend (91% 3x-Renewal Rate)
HubSpot Podcast, Newsletter & YouTube Sponsorship Spend (85% 3x-Renewal Rate)
ExpressVPN Podcast, Newsletter & YouTube Sponsorship Spend (79% 3x-Renewal Rate)
Ramp Podcast, Newsletter & YouTube Sponsorship Spend (86% 3x-Renewal Rate)
Deel Podcast, Newsletter & YouTube Sponsorship Spend (84% 3x-Renewal Rate)
Rippling Podcast, Newsletter & YouTube Sponsorship Spend (84% 3x-Renewal Rate)
Huberman Lab Sponsors, Ad Rates & $54 CPM Media-Kit Benchmark (2026)
The Diary Of A CEO Sponsors, Ad Rates & $45 CPM Media-Kit Benchmark (2026)
Morning Brew Daily Sponsors, Ad Rates & $44 CPM Media-Kit Benchmark (2026)
Lex Fridman Podcast Sponsors, Ad Rates & $48 CPM Media-Kit Benchmark (2026)
Fireship Sponsors, Ad Rates & $55 CPM Media-Kit Benchmark (2026)
The All-In Podcast Sponsors, Ad Rates & $65 CPM Media-Kit Benchmark (2026)
Acquired Sponsors, Ad Rates & $78 CPM Media-Kit Benchmark (2026)
The Hustle & Trends Sponsors, Ad Rates & $46 CPM Media-Kit Benchmark (2026)
Podcast Mid-Roll vs. B2B Newsletter Sponsorship CPM & 3x-Renewal ROI Benchmarks
How Media Buyers Track Competitor Podcast Ad Spend, Vanity URLs & 3x Renewals
Top Verified B2B SaaS Podcast Sponsors with 3x+ Renewals (2026 Ledger)
Top Sponsors on Venture Capital & Founder Podcasts (All-In, Acquired, 20VC)
Host-Read Mid-Roll vs. Pre-Roll Ad Conversion Rates & Promo-Code Decay Curves
DTC Health, Biohacking & Sleep Podcast Sponsors (AG1, Eight Sleep, LMNT, WHOOP)
Fintech, Corporate Card & CFO Podcast Sponsors (Ramp, Mercury, Brex, Stripe)
Ecommerce & SMB Entrepreneurship Podcast Sponsors (Shopify, HubSpot, Zapier)
Built for Growth Media Buyers & Creators Who Refuse to Guess on Rates
“As a B2B media buyer, seeing the -18% 3-flight floor saved us $5,100 on our first Indie Hackers + Lenny’s bundle—and the 88 direct buyer and show booking rep contacts saved our team two weeks of outreach.”
Sponsor Contacts & Rate Floors
Instantly unlocks 88 verified brand buyer & show booking rep emails (.CSV), 96-flight negotiated CPM floor ledger (.CSV), and ready-to-send 3-flight counter-offer & pilot scripts (.EML). Includes Ramp/Brex expense receipt.
Full access to 42 active sponsor brands, 46 flagship shows, 88 verified contacts, weekly new-sponsor alerts, and unlimited pitch templates.
5 team seats, live show rate-card floor benchmarks (-18% vs rack), competitor promo-code tracking, and instant CSV exports for your media plan.
Why Media Buyers & Creators Choose SponsorRadar Over Ad Networks
| What Matters | SponsorRadar | 25%-Fee Ad Networks | Guessing from Media Kits |
|---|---|---|---|
| Proof That Ads Actually Convert | Tracks 96+ placements that renewed 3 to 18 times on the same show | Pushes untested 1-time ad slots (68% churn) | No way to know if a sponsor lost money |
| Rate-Card Floor & Direct Contacts | 88 verified buyer/show emails + -18% 3-flight floor counter-offer script | Takes 20%–30% middleman commission cut | Paying inflated rack rates or cold-emailing info@ |
| Simple Pricing & Expense Receipt | $1.99 One-Time 3-File Pass or $49–$199/mo Team Feed | Takes thousands in agency retainer fees | Weeks of manual transcript & promo tracking |
Export Tools, Share Links & Data MethodologyExpand Tools ▾
Instant Browser Unlock + Download • No account required • $1.99 Full Bundle (save 96% vs. $49):
Email yourself the 1-Page Summary & reveal Row #4 free, or grab the complete 3-file bundle for $1.99: