HelloFresh : SponsorRadar Scorecard & Action Report

Step 1 · Benchmark Summary

1. Overall Benchmark Score Action Needed

Grade C (68/100)

$950K/mo Spend

Renewal Signal: 2x Flight Cap

68.2% High Pre-Roll Ad Saturation (+24% Skip)

Key Takeaway: Enforce -18% 3-Flight Floor CPM + Dedicated /show URL

Step 3 · Action Pack ($0 Sample • $19 Creator Pass • $29 109-Row Vault)

File 1: 109 Verified Buyer & Agency Desk Rows (.CSV) Preview .CSV ↗

109 Verified Brand Partnerships Leads & Show Booking Rep emails, roles & agency desks

File 2: 109-Row Rate-Card Floor Ledger (.CSV) Preview .TXT ↗

Published rack rates vs. -18% 3-flight negotiated floor CPMs, implied CPCs & promo codes

File 3: Counter-Offer & Pilot Scripts (.EML) Preview .EML ↗

Media Buyer -18% rate-card counter-offer script (w/ 1.5% CTR make-good) + Creator 3-flight pilot pitch

1,Shopify,VP Growth & Creator Partnerships,sarah.kaufman@shopify.com,m.vance@rightsideup.co,RENEWED_4X_PEER_SHOWS,$49_RACK,$40_FLOOR_CPM_(-18%),SAVE_$2400_OVERPAY

2,HelloFresh,VP Growth & Creator Partnerships,u***.s***@hellofresh.com,d.p***@oxfordroad.com,RENEWED_PEER_SHOWS_LAST_30D,$950K/mo Spend,3-FLIGHT_FLOOR_LOCKED_($0_EMAIL_↑),"[HOLD BACK: Full Redlined IAB §7.1 Make-Good Clause & Rows #4–#109 in $19 Creator Pass / $29 109-Row Vault]"

44% Verified

Unlock Row #3 Free ($0) → 109-Row Vault ($29) →

Sponsor	Buyer	Direct Email
1. Shopify $40 Floor CPM Tim Ferriss	Sarah Kaufman	sarah.kaufman@shopify.com
2. Linear $45 Floor CPM Lenny's	Marcus Chen	marcus.chen@linear.app
3. HubSpot $39 Floor CPM Masters of Scale	Devon Brooks	de***@hubspot.com ($0 ↑)

Pre-Filled 4-Flight Pitch Script

To: sarah.kaufman@shopify.com (VP Growth & Creator Partnerships, Shopify), marcus.chen@linear.app (Head of Brand & Creator Partnerships, Linear)
Cc: m.vance@rightsideup.co (Right Side Up Desk)
Subject: 4-Placement Sponsor Package for Shopify ($6,200 Total @ $42 CPM • 45,000 Reach / 44% Open Rate)
Hi Sarah & Marcus — saw your team renewed 4x+ on peer shows. We reach 45,000 engaged operators (44% verified open/download rate) and can lock a 4-placement pilot package at $6,200 total ($1,550/placement vs. $1,890 rack — saving $1,360 at our -18% 4-flight bundle floor) with an IAB §7.1 85% reach make-good guarantee. Open to a 4-flight pilot test next month?