IAB PODCAST & NEWSLETTER SPONSORSHIP INSERTION ORDER (IO) REDLINE ADDENDUM — SENTRY Prepared for: Head of Developer Sponsorships (s***.p***@sentry.io) • Agency Desk: Direct DevRel & Creator Partnerships Desk (d***.b***@oxfordroad.com) Verified Benchmark: $49 Published Rack CPM ($4,900/flight) -> [3-Flight Floor CPM: LOCKED — Enter $0 Work Email to Reveal] Verified Row #1 Buyer Proof: sarah.kaufman@shopify.com (+ m.vance@rightsideup.co) • Verify on LinkedIn: https://www.linkedin.com/search/results/people/?keywords=sarah%20kaufman%20Shopify Generated by SponsorRadar.io Institutional Rate-Card & 3x+ Renewal Verification Engine ========================================================================================= § 4.2 — 3-FLIGHT AGENCY FLOOR RATE CAP (-18% VS. PUBLISHED RACK): [LOCKED IN FREE PREVIEW — Enter $0 Work Email to Reveal -18% 3-Flight Floor Rate (Sentry), or Unlock Full Redlined IAB IO Legal Clauses via Creator Pass ($19): https://www.sponsorradar.io/buy/creator_pass?target=Sentry] § 7.1 — 1.5% VERIFIED CTR & IAB v2.1 30-DAY DOWNLOAD MAKE-GOOD TRIGGER: [LOCKED IN FREE PREVIEW — Unlock Full Redlined IAB IO Legal Clauses via Creator Pass ($19): https://www.sponsorradar.io/buy/creator_pass?target=Sentry or Full 109-Row Vault ($29): https://www.sponsorradar.io/buy/playbook_pass?target=Sentry] § 9.3 — 90-DAY POST-LISTEN ATTRIBUTION DECAY WINDOW & § 11.0 — SUB-50K NICHE SHOW PILOT CLAUSE: [LOCKED IN FREE PREVIEW — Creator Pass ($19): https://www.sponsorradar.io/buy/creator_pass?target=Sentry | Full 109-Row Vault ($29): https://www.sponsorradar.io/buy/playbook_pass?target=Sentry | Agency Desk ($149): https://www.sponsorradar.io/buy/agency_desk?target=Sentry]