IAB PODCAST & NEWSLETTER SPONSORSHIP INSERTION ORDER (IO) REDLINE ADDENDUM — SHOPIFY
Prepared for: Director of Audio & Creator Acquisition (s***.k***@shopify.com) • Agency Desk: Direct DevRel & Creator Partnerships Desk (m***.v***@rightsideup.co)
Verified Benchmark: $49 Published Rack CPM ($3,675/flight) -> $40 3-Flight Agency Floor CPM ($3,000/flight • $9,000 3-Flight Pilot • 75,000 Reach)
Verified Row #1 Buyer Proof: sarah.kaufman@shopify.com (+ m.vance@rightsideup.co) • Verify on LinkedIn: https://www.linkedin.com/search/results/people/?keywords=sarah%20kaufman%20Shopify
Generated by SponsorRadar.io Institutional Rate-Card & 3x+ Renewal Verification Engine
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§ 4.2 — 3-FLIGHT AGENCY FLOOR RATE CAP (-18% VS. PUBLISHED RACK • $40 CPM / $3,000 PER FLIGHT):
  Advertiser commits to a 3-flight pilot schedule priced at the verified 3-flight agency floor ($40 CPM vs. $49 published rack, saving $2,025 across 3 flights), with price protection for up to 4 subsequent quarterly renewal flights.

§ 7.1 — 1.5% VERIFIED CTR & IAB v2.1 30-DAY DOWNLOAD MAKE-GOOD TRIGGER:
  [LOCKED IN FREE PREVIEW — Unlock Full Redlined IAB IO Legal Clauses via Creator Pass ($19): https://www.sponsorradar.io/buy/creator_pass?target=Shopify or Full 109-Row Vault ($29): https://www.sponsorradar.io/buy/playbook_pass?target=Shopify]

§ 9.3 — 90-DAY POST-LISTEN ATTRIBUTION DECAY WINDOW & § 11.0 — SUB-50K NICHE SHOW PILOT CLAUSE:
  [LOCKED IN FREE PREVIEW — Creator Pass ($19): https://www.sponsorradar.io/buy/creator_pass?target=Shopify | Full 109-Row Vault ($29): https://www.sponsorradar.io/buy/playbook_pass?target=Shopify | Agency Desk ($149): https://www.sponsorradar.io/buy/agency_desk?target=Shopify]